What a mess! I wanted to test conversions using an introductory video clip on the sales page for my copywriting course, so I went to a professional company to create it. When I got the video back, it looked great! The editing was professional, the flow was wonderful, the clarity and colors were exact. There [...]
Publicado en 2Checkout Blog
Etiquetado conversion, copy writing, increase sales, internet sales, Marketing, marketing words, online sales
It seems to be the newest catch phrase. “Landing page” is now used to describe everything from an ordinary Home page to any other page of your website. And, truthfully, it could be… with one exception. If you ask me, a landing page is any page designed specifically to receive the visitors who click to [...]
Publicado en 2Checkout Blog
Etiquetado copy writing, increase sales, internet sales, Karon Thackston, Marketing, marketing words, online sales, sales
Writing headlines can be a traumatic experience for some people. Even those with a good amount of expertise with writing copy can struggle with this all-important element. It only makes sense that – once the headline has been decided on – you would leave it alone at all costs. Unfortunately, that’s not the best strategy [...]
Publicado en 2Checkout Blog
Etiquetado copy writing, E-Commerce, Karon Thackston, Marketing, marketing words
What do you think of when you hear the term “conversion rate?” Most people envision a single figure that represents the percentage of site visitors who convert from lookers into paying customers. But that’s only one type. Simply put, a conversion rate can measure any point at any step throughout your buying process. In addition [...]
One of the first, and most basic, elements of search engine optimization (SEO) is META tags. Almost everyone quickly discovers the title, description and keyword tag located in the HTML coding of each web page. However, there are many misconceptions and myths floating around online. Let’s take a minute to go through the latest information [...]
One of the biggest mistakes any website owner can make is putting up a site and walking away. Websites are not static. That’s because, even if you’ve gotten good results from your existing copy, there are always gains to be had. “But how do I test my copy?” people ask. It’s actually very easy, thanks [...]
