by Cidnee Stephen Marketing to a prospect is like dating, especially if your prospect is a ”trysumer.” For those of you who are experiencing marital bliss let me remind you of this age-old, sometimes confusing, but always entertaining ritual. Back in the caveman days dating was easy. The caveman hit the cavewoman over the head and dragged her [...]
This week is International Fraud Awareness Week. The Association of Certified Fraud Examiners (ACFE) has information and resources that can be used by anyone to combat all types of fraud. “This weeklong campaign encourages business leaders and employees to proactively take steps to minimize the impact of fraud by promoting anti-fraud awareness and education.” Share [...]
Smashing Magazine has an article that shows common website usability problems and ways to avoid or fix them. “The goal of user interface design is to make a website easier for visitors to use. For online stores, fixing problems brings in more visitors who browse more products for a longer period of time. Even simple [...]
Posted in 2Checkout Blog
I don’t mean to get carried away with the title of this post, but since reading John Maxwell’s book, The 21 Irrefutable Laws of Leadership, I’m convinced that one of the key success factors to being a successful business owner is becoming a better leader. Here’s the good news – becoming a better leader is [...]
Last week I wrote an article detailing how to comply with the first two PCI DSS Standards. In this article, I will show what is involved in complying with the two requirements in the “Protect Cardholder Data” standard. Requirement 3: Protect stored cardholder data Requirement 4: Encrypt transmission of cardholder data across open, public networks [...]
2Checkout’s development staff has been diligently working to create a back office application programming interface (API). This API will help vendors automate both the account and order management process through either their own custom development or through third party software that supports the API. When used in conjunction with our Instant Notification System and CGI [...]
The past few months we have made improvements, fixed a few bugs, and added some new features. Below are some of the projects our Development Team has been busy working on. I want to take a moment to thank our developers for all the hard work they do every day. New Features: Suppliers are now [...]
This is the first is a twelve-part series detailing what is involved with PCI compliance. Earlier, Warner gave a very good overview of PCI DSS compliance. “PCI DSS (Payment Card Industry Data Security Standard) is a security standard that applies to companies handling credit card numbers. The PCI level of enforcement differs based on the [...]
I have reached my one-year anniversary working for 2Checkout. Last year, I was given an outline and a set of general goals that defined the job of Customer Advocate. Most importantly, I was given the room and options to take this position in a number of directions and to build on a sound base of [...]
Posted in 2Checkout Blog
In the Psychological Pricing article, I talked about how to use your pricing to portray value and affordability to the customer. Now, let’s look at a different market, the people who are willing to pay a premium for quality, service, and personal attention. With the news that “Luxury goods are making a comeback”, it is [...]
Posted in 2Checkout Blog
