Getting potential customers to visit your site is just the beginning. What do you do once you have someone’s attention? Is your site doing all it can to convert visitors into buyers? Karon Thackston recently wrote an article that talked about how your copy can be used to drive sales, but what about your sites [...]
Posted in 2Checkout Blog
Tagged conversion, Conversion Rates, increase sales, Marketing, online sales, sale, website
What do you think of when you hear the term “conversion rate?” Most people envision a single figure that represents the percentage of site visitors who convert from lookers into paying customers. But that’s only one type. Simply put, a conversion rate can measure any point at any step throughout your buying process. In addition [...]
