Pam Baker wrote an interesting article for E-Commerce Times about taking a realistic look at using social media as a company. Social Networks can be a useful tool for businesses to have conversations with their customers and convert these conversations into sales. Getting new sales, however, is not always the best way to use social [...]
Having a quality product, quick shipping, an attractive website, and an effective marketing strategy are some of the ingredients to a successful online business. Having these will get you attention and sales, but will it create the trust that converts to customer loyalty?
Posted in 2Checkout Blog
Tagged building trust, customer service, internet sales, Know Your Customer, online sales
Get Elastic has an article about how consumers use Social Media. This prompted me to think about how businesses and customers communicate with each other. The article and the study it cites brings some insightful statistics showing how important your customer’s experience in communicating with you really is. “74% choose companies/brands based on others’ customer-care [...]
