Last week I talked about serving a niche market. Michael Stearns has an article about the same thing where he goes into more detail on narrowing your niche. In “The Case for Launching Sub-Niche Websites” Mr. Stearns discusses the reasons to focus on smaller aspects of an established niche marketing website. One strategy to grow [...]
What a mess! I wanted to test conversions using an introductory video clip on the sales page for my copywriting course, so I went to a professional company to create it. When I got the video back, it looked great! The editing was professional, the flow was wonderful, the clarity and colors were exact. There [...]
Publicado en 2Checkout Blog
Etiquetado conversion, copy writing, increase sales, internet sales, Marketing, marketing words, online sales
It seems to be the newest catch phrase. “Landing page” is now used to describe everything from an ordinary Home page to any other page of your website. And, truthfully, it could be… with one exception. If you ask me, a landing page is any page designed specifically to receive the visitors who click to [...]
Publicado en 2Checkout Blog
Etiquetado copy writing, increase sales, internet sales, Karon Thackston, Marketing, marketing words, online sales, sales
Forrester Research recently released the findings of two studies. The results were very optimistic for the continued growth of Internet retail sails. Over the next five years, Forrester’s research shows a sustained growth as more people become comfortable buying online. “US online retail will grow at a 10 percent compound annual growth rate (CAGR) over [...]
Having a quality product, quick shipping, an attractive website, and an effective marketing strategy are some of the ingredients to a successful online business. Having these will get you attention and sales, but will it create the trust that converts to customer loyalty?
Publicado en 2Checkout Blog
Etiquetado building trust, customer service, internet sales, Know Your Customer, online sales
