We have partnered with Znode, an Ohio based leader in multi-store ecommerce software, to provide you with even more tools and marketing options. This partnership will open new and exciting ways for you to reach potential customers and increase your sales. You can read the official press release here.
Mark Bishopp has been promoted to Chief Information Officer and Senior Vice President of Strategic Development. With over 22 years of experience in interim CIO roles, strategic planning/alignment management, contract negotiation and critical program execution, Mark is the right person to direct our ongoing strategy and technology initiatives. – congratulations Mark!
Adweek has an article by Bob Deutsch early this month about targeting your customers’ desire for fun and novelty. As Mr. Deutch says “…life can all too often push away the experience of fun and happiness. But people want some fun in their lives.” When folks are having fun they feel they can let their [...]
Last week I talked about serving a niche market. Michael Stearns has an article about the same thing where he goes into more detail on narrowing your niche. In “The Case for Launching Sub-Niche Websites” Mr. Stearns discusses the reasons to focus on smaller aspects of an established niche marketing website. One strategy to grow [...]
What a mess! I wanted to test conversions using an introductory video clip on the sales page for my copywriting course, so I went to a professional company to create it. When I got the video back, it looked great! The editing was professional, the flow was wonderful, the clarity and colors were exact. There [...]
Posted in 2Checkout Blog
Tagged conversion, copy writing, increase sales, internet sales, Marketing, marketing words, online sales
The Internet is a fast-paced environment with people potentially communicating all day and all night about your industry, your competition, and hopefully about you. In this hyper-connected word we are now living in, being able to quickly respond to customers and potential customers ranks up there in importance with having a good product/service, a good [...]
Niche Marketing, selling to a specialized market in which a limited and clearly defined range of products is sold to a specific group of customers is increasingly becoming a popular strategy in e-commerce. Looking over our 2Checkout suppliers, it’s clear that many of you are also targeting specific demographics, or shoppers looking for specialized products [...]
Posted in 2Checkout Blog
Tagged increase sales, Marketing, niche marketing, online sales, starting a business
It seems to be the newest catch phrase. “Landing page” is now used to describe everything from an ordinary Home page to any other page of your website. And, truthfully, it could be… with one exception. If you ask me, a landing page is any page designed specifically to receive the visitors who click to [...]
Posted in 2Checkout Blog
Tagged copy writing, increase sales, internet sales, Karon Thackston, Marketing, marketing words, online sales, sales
Ben Paynter has an article at Fast Company about the difference between having a popular brand, and having fans of your brand. Does having a large number of Facebook or Twitter followers mean you are using social media in a way that encourages your customers to recommend you and your products to their friends? “A [...]
Posted in 2Checkout Blog
Tagged branding, Marketing, social currency, social media, social networks, word of mouth
Writing headlines can be a traumatic experience for some people. Even those with a good amount of expertise with writing copy can struggle with this all-important element. It only makes sense that – once the headline has been decided on – you would leave it alone at all costs. Unfortunately, that’s not the best strategy [...]
Posted in 2Checkout Blog
Tagged copy writing, E-Commerce, Karon Thackston, Marketing, marketing words
