More good news from 2Checkout! Anchor Hocking, well known for manufacturing high quality glass products, is using 2Checkout.com for their first direct-to-consumer online shop. When shoppers visit www.anchoronline.com they will be using 2Checkout to make their purchases. You can read more about this partnership here: 2Checkout.com Partners with Anchor Hocking for Direct-to-Consumer Sales
Posted in 2Checkout Blog
Tagged Anchor Hoching, ecommerce, news, online sales, Partnership, payments
This past month, our development team has been working on some updates that I think many of you will like. These updates and changes are the direct result of your feedback and feature requests. The developers have also been busy working on some big projects due to release over the next few months, so make [...]
Last week I talked about serving a niche market. Michael Stearns has an article about the same thing where he goes into more detail on narrowing your niche. In “The Case for Launching Sub-Niche Websites” Mr. Stearns discusses the reasons to focus on smaller aspects of an established niche marketing website. One strategy to grow [...]
What a mess! I wanted to test conversions using an introductory video clip on the sales page for my copywriting course, so I went to a professional company to create it. When I got the video back, it looked great! The editing was professional, the flow was wonderful, the clarity and colors were exact. There [...]
Posted in 2Checkout Blog
Tagged conversion, copy writing, increase sales, internet sales, Marketing, marketing words, online sales
Niche Marketing, selling to a specialized market in which a limited and clearly defined range of products is sold to a specific group of customers is increasingly becoming a popular strategy in e-commerce. Looking over our 2Checkout suppliers, it’s clear that many of you are also targeting specific demographics, or shoppers looking for specialized products [...]
Posted in 2Checkout Blog
Tagged increase sales, Marketing, niche marketing, online sales, starting a business
It seems to be the newest catch phrase. “Landing page” is now used to describe everything from an ordinary Home page to any other page of your website. And, truthfully, it could be… with one exception. If you ask me, a landing page is any page designed specifically to receive the visitors who click to [...]
Posted in 2Checkout Blog
Tagged copy writing, increase sales, internet sales, Karon Thackston, Marketing, marketing words, online sales, sales
On June 20 this year, we celebrate our fathers and other important father figures in our lives. But when did Father’s Day start? In 1909, Mrs. John B. Dodd proposed the idea of a day to honor fathers. Her own father, William Smart was a widower who raised his six children alone on a rural [...]
Recurring billing services is one of the most popular features 2Checkout offers. Customers, however, were limited to only paying with their credit cards. That limitation is now a thing of the past! We listened to your suggestions and are happy to announce that customers may now pay for recurring products and services with PayPal. Thank [...]
Getting potential customers to visit your site is just the beginning. What do you do once you have someone’s attention? Is your site doing all it can to convert visitors into buyers? Karon Thackston recently wrote an article that talked about how your copy can be used to drive sales, but what about your sites [...]
Posted in 2Checkout Blog
Tagged conversion, Conversion Rates, increase sales, Marketing, online sales, sale, website
More and more people are using debit cards to help them maintain their budgets. Unlike a credit card, a debit card accesses the available funds in an existing bank account. This gives the security and convenience of having a credit card without the monthly fees or interest rates. The popularity of debit card use is [...]
Posted in 2Checkout Blog
Tagged chargeback, Fraud, online sales, payment, Payment Options, PIN-Debit, Security
