• Make sure your price is clear – Customers don’t want to guess how much they are going to pay.
• Put the “Buy Now” close to the product price – Entice your customers with your copy and price, don’t make them search how to pay you.
• Make the “Buy Now” button easy to find – This should go without saying, but I have skipped sites because I couldn’t find out how to buy something.
• Photos of your products – A clear photo will draw people’s attention to what you are selling.
• Make a bulleted list of the features – Just like this one!

The above are just a few very simple adjustments that can help your site generate more customers, more sales, and more return customers. Another related site design element to keep in mind is how your site looks in different browsers. While Internet Explorer has the majority share in web browser usage, there is a sizable minority of people who are using Firefox, Chrome, etc. It is important to test your site design in as many browsers as you can to make sure that the look and functionality of your site translates across browser platforms.

While nothing can guarantee increased sales on an e-commerce site, having a well developed professional looking site increases your chances of letting your products shine. With good copy and good photography your products and services are clearly presented. With simple site navigation and easy to find purchase links your potential customers can quickly move from “willing to buy” to “waiting for delivery”.

Some Further Reading:

• 55 Google Website Optimizer Tips and Tricks
• SEOmoz Blog
• Marketing Experiments Blog

Once you have logged in, click the ‘Sales’ tab.

The Recent Sales table will provide you with the following information for each sale:

• Sale # - The customer’s 2CO sale number.
• Date Placed – The date the order was placed.
• Customer Name - Customer’s name as it was entered in the billing information.
• Recurring – Whether or not the order was recurring.
• Total – The sale total in your account’s currency.

You can click on the sale number (Sale #) to view the customer’s order. If you would like to access all of your sale information, you can click the ‘List’ sub-tab to visit the List Sales page.

Your List Sales page will provide you with a table that lists all of your sales. The table will provide you with the following information for each sale:

• Sale # - The customers 2CO sale number.
• Date Placed – The date the order was placed.
• Customer Name - Customer’s name as it was entered in the billing information.
• Recurring – Whether or not the order was recurring.
• Recurring Declined – Recurring order’s decline status.
• Total – The sale total in your account’s currency.

This page also provides the option to sort your sales by any of the previously mentioned fields.

You can click on the Sale # to bring up the customer’s order.

If you would like to locate a sale in your account, you may use the sales locator feature located on the right side of the page to search for your sales by the following criteria:

• Sale # - Order number located in the order notification email.
• Invoice # – Invoice number located on the order’s packing slip.
• Customer Name - Customer’s name as it was entered on the order (must be at least three characters).
• Customer Email – Customer’s email address as it was entered on the order.
• Customer Phone - Customer’s phone number as it was entered on the order.
• Product ID – Product ID that was ordered. This value is assigned to a product by the vendor and is not automatically assigned by 2Checkout’s system.
• Date Range - Based on the order date using the Begin Date field in the following format: (YYYY-MM-DD) and End Date field in the following format: (YYYY-MM-DD).
• Declined Recurrings - Check this box to search for only recurring sales that are currently in declined recurring status.