Pam Baker wrote an interesting article for E-Commerce Times about taking a realistic look at using social media as a company. Social Networks can be a useful tool for businesses to have conversations with their customers and convert these conversations into sales. Getting new sales, however, is not always the best way to use social [...]
Publicado en 2Checkout Blog
Etiquetado Cusomer Care, customer service, social media, social networks
Ben Paynter has an article at Fast Company about the difference between having a popular brand, and having fans of your brand. Does having a large number of Facebook or Twitter followers mean you are using social media in a way that encourages your customers to recommend you and your products to their friends? “A [...]
Publicado en 2Checkout Blog
Etiquetado branding, Marketing, social currency, social media, social networks, word of mouth
Get Elastic has an article about how consumers use Social Media. This prompted me to think about how businesses and customers communicate with each other. The article and the study it cites brings some insightful statistics showing how important your customer’s experience in communicating with you really is. “74% choose companies/brands based on others’ customer-care [...]
Publicado en 2Checkout Blog
Etiquetado customer service, Marketing, social media, social networks, tips
