You may not realize it, but small design changes are made to 2Checkout’s purchase routine daily, resulting in significant sales conversion increases for our customers – and we are thrilled with the results!

So, you might be asking — “what does an increase in conversion rates of 2CO’s purchase routine mean to me and my business?” That’s an excellent question. An increase in customer conversion rates means more of your customers are checking out and completing the purchase of your products or services, as opposed to abandoning the process, which often results in a loss of sale.

Last fall, while working daily to improve conversion rates, we contracted with Amadesa, a leader in the testing and analytics business, to provide an expert third-party assessment of our site optimization strategies. We are happy to say Amadesa’s additional testing is working – in fact, to the tune of a 4% increase in sales conversions for the customers using our ecommerce solution. What’s even more impressive is that this 4% increase is the result of only two waves of multivariate A/B page testing, with future waves to follow.

Amadesa helps numerous companies increase revenues and maximize online commerce activities each year. They offer an innovative, automated approach to optimizing customer interactions and increasing revenue and conversion rates through multivariate A/B testing, cart and form optimization, and other products. As many of you know, A/B testing can be monotonous, tedious work, and not necessarily cheap, but we invest in Amadesa because the stats don’t lie – if you continuously test multiple versions of your site, winning versions will consistently rise to the top.

Amadesa has been excellent at adding validation to our testing process. To date, we have tested over 25 different versions of our checkout routine through small redesigns including the addition of visual aids to help customers locate CVV codes, slight changes to the location or color of buttons, enhancing security messages, and even adding a friendly face to build confidence in our 24/7 customer care. Every adjustment will not result in an increase but you never know until you test.

To date, two test waves have been completed and we are preparing the site for wave three, including the fusion of a number of winning “wave two” design changes and a sampling of new ideas. Our partnership with Amadesa will continue to ensure we provide you the most optimized fully hosted e-commerce solution in the business.

Stay tuned for updates on wave three as the tweaks we test today, will result in more profit for you tomorrow.