Yesterday, Acculynk released a white paper detailing pilot results for PaySecure, the company’s Internet PIN debit payment method integrated and utilized by 2Checkout.

The paper highlights a number of fascinating consumer usage statistics that to date, Acculynk has been able to gather from the project.

Of note, the report identified that one out of every two consumers presented the PaySecure PIN-pad as a payment option, are choosing to use PaySecure and are entering their PIN successfully. Also, considering the newness of the technology, customers are assessing the PIN pad, recognizing what it is, and entering their PIN quickly – in an average of 37 seconds – which is expected to dramatically reduce once online purchasers become more familiar with the product and use the system with regularity.

Acculynk also discovered that since the PaySecure system provides customers the opportunity to “opt out” of PIN entry at any point during the purchase (on both the entry splash page and the PIN-pad), that once consumers are on the PIN-pad, only 10% do not complete the PIN entry process. This demonstrates that a large majority of consumers are comfortable enough with the product to finish the transaction as PIN debit.

At 2Checkout, PIN debit is LIVE and here to stay. The payment method’s popularity with consumers is sweeping the nation and the world. In fact, at last month’s Direct Response Forum, in a session titled “Is Now The Time For PIN Debit,” the presenters mentioned that for the first time, as of February 2009, debit passed cash as the most widely used payment method. This is a monumental and historic shift in the fundamental way consumers purchase products. With this in mind, any e-commerce solution not accepting PIN debit as a payment method, is an incomplete solution.

Online PIN debit will continue to grow and we are proud to be blazing the trail with Acculynk to ensure 2Checkout users have access to the most convenient and complete list of payment methods available.