An Internet News article reports that coupon use is becoming more and more popular when buying things online.
“The news comes at a time when online coupon use is experiencing unprecedented growth, as a new generation of bargain hunters — those who do not subscribe to newspapers or clip physical coupons — turn to the Internet for the convenience and vast selection realized by the digital format.”
This should not be surprising as more and more shoppers are looking to save money. Coupons have long been used to introduce new customers to products or a new store. As more shoppers turn to the Internet, it seems logical that coupon use would continue to grow.
Coupons are actually easy to integrate into an existing payment structure. Business week gives some very good example of how to integrate coupons with your existing marketing and payment programs. Some of my favorites are:
- Customer loyalty - Giving frequent shoppers a discount on future purchases
- Incentives - Giving an instant coupon to encourage a sale
- Increasing add-on sales – Using a coupon to sell related items
If you would like to use coupons on your site, we provide helpful “how to” articles on Creating a Coupon as well as Changing Existing Coupons . Share any thoughts you have on coupons with the Community.
