You know it’s important for your business to have a website. But let’s face it – there are thousands of websites just like yours right now. How can you be sure your website is attracting the business you want, instead of getting passed over?
Make it pretty
Would you read through a website that has blue text on a black background? Difficult navigation? Takes forever to load? We didn’t think so. Make sure your website is designed by someone who truly knows what they’re doing – this means a clean look, user-friendly navigation and no distracting bells and whistles. Your potential customers visit your website because they want to learn more about you. Make it easy for them.
Get to the point
Your website should draw customers in immediately. Tell them right on the front page that you understand their concerns and frustrations, and then how you can take them away. Throughout the website, educate them on what makes you the best choice for them, what products or services you offer and why you love what you do. Include a call to action – “Call me today!” – on every page and easy-to-find contact information.
Don’t forget your logo
Make sure people can immediately identify your website as your website. In his book Duct Tape Marketing, John Jantsch says, “The primary purpose of a website is to act as a tool to integrate and connect all of your marketing communication and education.” Ensure the messaging on your website is in line with what you say in all other areas of your business. Now is not the time for surprises or mixed signals!
Add a personal touch
Your customers want to connect with you. Show your human side with dynamic, frequently updated content like a blog where you can share stories, show off your expertise and discuss industry news. Blogs are also a great place to engage directly with your customer base. What better way to make your customers feel special than giving them your full, honest attention? Other Duct Tape Marketing-suggested sources for tailored content include article directories, syndicated content feeds and Creative Commons material.
With more customers turning to the internet for information, your business needs a website in order to thrive. Make sure it’s easy to use, information-rich and oozing with personality, and your customers will respond.
Fiona Friesen is an authorized Duct Tape Marketing Coach located in Calgary, AB, Canada. Find out more at www.gluehq.com.
