Increasing Online Sales

Smashing Magazine has an article that shows common website usability problems and ways to avoid or fix them.

“The goal of user interface design is to make a website easier for visitors to use. For online stores, fixing problems brings in more visitors who browse more products for a longer period of time. Even simple fixes, like not requiring registration for purchases, can have a huge effect on your bottom line. Keep these common problems in mind the next time you design an online store. Your customers will thank you for it.”

Having visited a large number of sites in my time on the Internet, I have to agree with the observations as well as the remedies.

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2 Comments »

# Comment by kstirn
2009-11-05 03:59:36

Agree, especially about the “not requiring registration for purchases” part. Here’s an interesting story:
http://www.uie.com/articles/three_hund_million_button

 
# Comment by bion 2CO Staff
2009-11-05 10:31:18

Thanks – that was a good article. Funny how such a small change can make such a big difference.

 
 
 
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