In a recent article on the Harvard Business Publishing website, Peter Bregman writes:

Small companies with low overhead, reliable owners, a small number of committed employees, personal client relationships, and sustainable business models that drive a reasonable profit are the great opportunity of our time.

He also make the case for establishing relationships with your customers. Something many of you are already doing.

We simply don’t trust companies anymore. We trust people.

This is something that I think most of us can understand. We are individual small businesses establishing relationships with individual customers. If Mr. Bregman is correct, we are the ones who will be winning in this economy. Nice to hear.