These days there are more and more ways to connect with your customers and potential customers, and there are as many effective ways to engage your customers as there are ways to alienate. Recently, I have been researching how to use your existing customers to help you increase sales by simply telling their friends (online and off) about your business.

“For people to talk about you in an authentic way you have to give them a reason, and that reason should be how much they loved using your product or service.”

This is the cornerstone of a good word of mouth marketing strategy. Start with giving your customers a reason to talk about you. Matt Reece, from Brains on Fire has even more sound advice.