Consumer Fraud

This is always a hot topic.

It is definitely exciting to be getting such great input through the new 2Checkout forum.

Topics like consumer fraud will be introduced, covered, reintroduced and covered again and again. The short (and often unacceptable answer) is that there really isn’t an ideal solution for the card-not-present merchant of today regardless of product type: tangible or intangible.

Why not? There are two big reasons:

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A Glimpse Into the Future

On May 14, 2007, Jaikumar Vijayan, writing for Computerworld, reported on what may be a look at the future for retailers in the United States.

The article, “Texas mulls bill that would make PCI requirements a state law,” states:

The state’s House of Representatives last week voted 139-0 in favor of a bill that would formally codify PCI requirements into a state law that merchants would be obliged to comply with if passed. Under HB 3222 a breached entity will have to reimburse banks and credit unions the cost associated with blocking and reissuing cards if the merchant was not PCI compliant at the time of the compromise.

Personally, I view a unanimous vote proof that this legislative body is doing more than mulling a legal shift in liability to merchants of the State of Texas. Unless this legislation runs into unexpected opposition in the State Senate then law it will become.

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