You may not realize it, but small design changes are made to 2Checkout’s purchase routine daily, resulting in significant sales conversion increases for our customers – and we are thrilled with the results!
So, you might be asking — “what does an increase in conversion rates of 2CO’s purchase routine mean to me and my business?” That’s an excellent question. An increase in customer conversion rates means more of your customers are checking out and completing the purchase of your products or services, as opposed to abandoning the process, which often results in a loss of sale.
Last fall, while working daily to improve conversion rates, we contracted with Amadesa, a leader in the testing and analytics business, to provide an expert third-party assessment of our site optimization strategies. We are happy to say Amadesa’s additional testing is working – in fact, to the tune of a 4% increase in sales conversions for the customers using our ecommerce solution. What’s even more impressive is that this 4% increase is the result of only two waves of multivariate A/B page testing, with future waves to follow.