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Language Translations Added to Purchase Today!

You spoke — in multiple languages — and we listened!

2CO’s purchase routine is now better able to accommodate customers, by providing 15 languages to checkout in. The language options have been added to the top-right corner of our purchase routine, each displayed natively.

This feature provides immediate translation of our standard checkout form to one of these additional languages, with a click of the mouse!

If you are a vendor, and interested in choosing a default language to match your site and further enhance the customer experience, you can pass in a new parameter, “lang” when you hand off to 2CO.

As promised, we are staying true to our commitment of continuously improving our customer experience. By offering our service in multiple languages and facilitating better communication with customers, we are taking one more step toward improving customer conversion rates.

Traditional Chinese, Danish, Dutch, French, German, Greek, Italian, Japanese, Norwegian, Portuguese, Slovenian, European Spanish, Latin Spanish, and Swedish are now available in addition to English. To see working examples and integration instructions, please see our updated Knowledge Base article “Do you offer any languages other than English?”

As we monitor the success of this first round of translations, we hope you continue to provide us suggestions for a second round of language translations that will help reach us out to even more customers.

Stay tuned for more news on positive changes to the purchase routine as we continue to test and refine our layout, research additional languages and consider alternative payment options. We thank all of you who provided valuable feedback throughout the testing process.

A Reminder: The New Year = New Purchase Routine Features!

Are you ready to start the New Year right by increasing conversion rates and expanding your global customer base? We are too and we are wasting no time by starting with an upgrade to our purchase routine next week.

Please note Wednesday, January 7 will mark the launch of a significant upgrade to our standard purchase routine including a new feature that will translate the entire routine into 15 different languages. 2CO’s Product Development staff has been beta testing the system since mid-December and has experienced positive results; therefore, an on-time launch remains imminent.

The translation feature will provide customers one-click translations of our checkout screens as well as an option for you to point sales to a translated version of your choice, to better meet the needs of your primary customer base. In addition to English, purchase will be available in Traditional Chinese, Danish, Dutch, French, German, Greek, Italian, Japanese, Norwegian, Portuguese, Slovenian, European Spanish, Latin Spanish, and Swedish.

If you haven’t had a chance to view the new system, you can still do so by clicking the beta links on the previous announcement. The system will remain in beta through January 6. We value your opinions and thank those of you who have taken the time to familiarize yourself with the system and provide constructive feedback.

Happy New Year and best of luck in 2009!

Payoneer Maintenance

Payoneer will be taking all of their online services down on Sunday, January 4th, 2009 for 6 hours from 1am – 7am EST for scheduled maintenance and security updates.

The following services will not be available during this time:

  • Payoneer API – No payment distributions/queries for existing payees/payments
  • Payoneer hosted Partner Landing Sites – No new cardholder registrations
  • Partners’ Administration Console
  • Report Services
  • Cardholders’ My Account services
  • Cardholders’ private loading services
  • Cardholders will not be able to claim payments
  • Card loading services
  • Card issuing services
  • Email services

Your cards may be used at points of sale and ATMs as normal.

Please contact Payoneer directly with any questions.

Remaining 2008 Holidays

Here’s another look at the remaining 2008 US Federal Reserve Holidays that may cause our suppliers’ payments to be delayed a few days:

  • December 24: Christmas Eve (not a Federal Reserve Holiday, but early closures may effect when payments are received)
  • December 25: Christmas Day
  • December 31: New Year’s Eve (not a Federal Reserve Holiday, but early closures may effect when payments are received)

For those who really like to plan ahead, the Federal Reserve Bank provides a look ahead all the way to 2012.

2CO’s Purchase Routine Available Soon in 15 Languages

Beta-version available today for your feedback!

Do you say “checkout” but a subset of your customers say it differently? We have your solution.

Staying true to our commitment of diversifying features to remain focused on the needs of an expanding global audience, 2Checkout has officially launched the beta of a new purchase routine loaded with 14 language translations for customers to choose during checkout.

The new feature, located in the top right corner of the purchase page in native characters, will provide immediate translation of 2CO’s standard purchase routine with a single click. Better yet, once the system goes live early next year, vendors will be able to direct customer traffic to the translated version of their choice, to eliminate the extra step of translating the English version for their international customer base.

In addition to English, the new purchase routine will include Traditional Chinese, Danish, Dutch, French, German, Greek, Italian, Japanese, Norwegian, Portuguese, Slovenian, European Spanish, Latin Spanish, and Swedish. Click on any of the following sample links to test the translation process:

Continue reading…

Act Fast — Win $1,000 through Payoneer Movie Contest

Payoneer - The Movie!If you are creative and have a 2CO branded reloadable MasterCard powered by Payoneer, you could potentially win up to $1,000 USD through Payoneer’s Movie Contest.

The contest was designed to motivate Payoneer cardholders to develop a unique and entertaining video describing who they are, where they live, and how the Payoneer card has helped them. Contestants are asked to post their video on YouTube and add the movie’s link to the Payoneer Community.

It’s simple. Put your thinking cap on, grab your webcam and yell “ACTION!” The highest number of votes wins. The promotion was recently extended until December 31, so act fast! Visit the official Payoneer Movie Contest page to review the official rules. Best of luck to all of our Payoneer card holding 2Checkout vendors. Make us proud!

Reloadable 2CO MasterCard Exceedingly Popular

Last year, 2Checkout and Payoneer joined forces to add a new payment option — the 2Checkout Reloadable MasterCard© – to our existing list of traditional methods including ACH/direct deposit, check, and wire transfer.

Since then, nearly 1,800 2CO vendors have chosen the reloadable card option over traditional methods and the list continues to grow. So you ask…why is this method so popular? There are a number of reasons but safety, convenience and conservation definitely come to mind.
Continue reading…

2CO To Stop Selling Term Papers

On January 15, 2009 2Checkout.com will stop accepting sales for term papers, dissertations, academic writing assignments and the like.

We have appreciated the business of our vendors who sell academic writing services; however, after careful deliberation, our experience with such sales and our consideration of related legal issues in the United States leads us to conclude that we can no longer support those services.

We will no longer be accepting new accounts to sell term papers and similar products. We will add these items to the next update of our Prohibited Products List.

On January 15, 2009, existing accounts that are selling term papers, dissertations, etc., will no longer accept sales. All current 2CO vendors who are selling term papers are strongly encouraged to begin switching to an alternative sales solution as soon as possible in order to avoid or minimize any disruption of your business operations.

If you have any questions about this policy as it relates to your account, please contact our Risk department directly at risk@2co.com.

Leave PCI Compliance to the Experts

Think your online business is too small to be concerned about PCI Compliance? Think again.

Every business accepting credit cards is responsible for meeting Payment Card Industry Data Security Standards (PCI DSS). However, since 2Checkout is the merchant of record on each sale you make, we take full ownership of the security requirements, managing PCI for you free of charge. How important is this value-added service? You make the call…

Javelin Strategy and Research recently published a report on data breach measuring consumers’ feelings about security. The study suggests over 75% of consumers will stop shopping with businesses regularly plagued by data breaches. With a heightened concern for identity theft, consumers feel they have too much to lose… and so does the credit card industry.

The study also suggests, “retailers and merchants are viewed by 63% of consumers as the least secure when protecting consumer’s data, compared with processors (16%), card networks like Visa or MasterCard (5%) and issuers (5%). When little is known about a data breach, half of all consumers automatically consider the merchants where they shop to be at fault.” In other words, no matter whose at fault, there is a good chance consumers will point their fingers at you!

Correctly following PCI standards can be very expensive and time consuming for small businesses lacking the resources and technical knowledge to handle data storage to spec. However, it is an imperative part of doing business and based upon the results of this study, even more important to your customers.

The bottom line is, every business accepting cards must follow PCI standards. However, since 2Checkout takes full ownership of these requirements you can remain focused on marketing and selling more products instead of being concerned about remodeling your coat closet into a makeshift, password protected server room.

Related Article: PCI Compliance

Price vs. Value

First, it helps to define what I mean by “Price” and “Value”. Dictionary.com tells us “Price is the sum or amount of money or its equivalent for which anything is bought, sold, or offered for sale.” and that “Value is the perception of relative worth, merit, or importance.”

Price is a straightforward concept and potential customers will either pay or not pay for an item or service. Value, on the other hand, is a little more elusive. It is based on the customer’s perceptions. Not just their perception of the quality of the item or service, but their perception of what that item or service will do for them.

When a potential customer says, “I can’t afford it” in regards to a product they are saying one of two things. In one case, they do not have enough money to afford what is offered (price). In the other, they cannot justify the purchase because they do not perceive the benefit of what is offered (value).

Continue reading…

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