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Baby Boomers and E-Commerce

Upon the creation of e-commerce, purchases were made primarily by young computer savvy males. Even though they still spend a substantial amount of money on the internet, the market has been taken over by a new force. Women are now responsible for over 70% of online buying power, and hundreds of sites have found success by catering to the female shopper.

Now, a new group of online shoppers is growing — The Baby Boomers.

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Displaying Product Information

Vendors who use our 3rd party cart parameters often wish for the product details to be displayed on our 2Checkout.com order page. By default, when using this parameter set, only the value of the cart_order_id parameter and the total of the sale are displayed on this page. Did you know it was possible for you to create the products in your vendor account, reference them with a few parameters, and still pass 2Checkout an arbitrary total value? The process is quite simple. We will start from the beginning and you are welcome to follow along by placing your Supplier ID number as the value for the sid parameter in our example links.

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Creating a Product CSV

If you need to add a large number of products to your account, you may want to use the “Upload New Products” option that can be found on the Set Up Products page. Here are some guidelines for creating a properly formatted CSV file that can be used for this.

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Securing Your Business

Keeping your computers secure is a crucial part of ensuring the longevity of your business. Not only can a breach in security endanger your privacy and the privacy of your business associates and customers, but it can be costly. According to an FBI report, malicious code attacks cost companies an average of US $69,125 per incident and a lost or stolen laptop causes an average loss of US $30,570.

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FTC’s E-Commerce Guidelines

In Selling Internationally: A Guide for Business the United States Federal Trade Commission has published steps that businesses can take to increase consumer confidence on the internet. Included in the article is a check list of voluntary e-commerce guidelines developed by the OECD.

PR for Entrepreneurs

Beyond traditional advertising, PR (Public Relations) represents the art of communication between a company and the public at-large.

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Developing a Site for E-Commerce

Today I’m going to talk with you about creating a good website and how this affects your business.

When you go into a job interview to speak with your potential employers you iron your clothes, you comb your hair, you polish your shoes, you even brush your teeth for a minute longer then you normally would. What you are trying to do is give off the best appearance possible since it raises your changes of being hired. Then once you meet with the employer it is very quick to tell if they like you or not by your first few impressions.

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Direct Return

One of the most utilized features available to our suppliers is the ability to return a customer, along with information regarding their order, to the page from which their order originated. Although this process can be extremely useful and powerful, it can also be misunderstood by someone who does not have all of the available information.

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Consumer Fraud

This is always a hot topic.

It is definitely exciting to be getting such great input through the new 2Checkout forum.

Topics like consumer fraud will be introduced, covered, reintroduced and covered again and again. The short (and often unacceptable answer) is that there really isn’t an ideal solution for the card-not-present merchant of today regardless of product type: tangible or intangible.

Why not? There are two big reasons:

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Google Bans Essay Ads

The BBC News reported that the Google Adwords Service is banning advertisements for essay and term paper writing services. According to the article, Google stated that their Adwords policies are “developed and evaluated based on multiple factors, including legal and cultural considerations plus user and customer experience.” It is expected that this ban will be extended across the Google network.

2Checkout resells term paper and essay writing services for educational or entertainment purposes. All suppliers of these services must have a disclaimer stating this prominently posted on the website.

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