Wow, what a great trip! The Direct Response Forum (DRF) was held in San Diego this year and was packed full of information. Payment operations and risk management professionals specializing in card not present consumer payments annually attend the DRF. Break out sessions covered subjects ranging from “what it really takes to catch online payment fraud” to “understanding the complexity of on-line customer verification” and “the operational challenges and opportunities of open loop prepaid cards.”
2Checkout Blog »
Sub-categories:
Articles in this Category:
- The DRF (Direct Response Forum)
- New Shopping Carts
- Affiliate Summit East a “Wicked” Experience
- Next Stop: San Francisco
- In The Trenches With 2CO’s Prevention and Solutions Team
- 2Checkout Calendar Girl
- Affiliate Marketer Meeting Update
- 2Checkout Tapping Affiliate Minds for Feedback
- Hurray For Hollywood…and 2Checkout!
- Documentation Update
The DRF (Direct Response Forum)
August 28th, 2008, by: geno 2CO StaffNew Shopping Carts
August 26th, 2008, by: cliff 2CO StaffAs you can see, we’re recommending five more shopping carts.
We’d like to thank Clement Nicolaescu, Pinnacle Cart and WorksForWeb for creating the most recent additions to our Recommended Carts list.
Every shopping cart on our Recommended Carts list has been reviewed by 2CO staff to confirm that they meet all of our integration requirements. If you would like to use a third party shopping cart with your 2Checkout account, there’s one to meet just about any vendor’s needs already on the list and we’re adding more all the time.
If you are creating a 2CO-compatible shopping cart and would like to have it added to our Recommended Carts list, please contact us at integration@2co.com and provide a working demonstration, so we can review it for inclusion and provide any additional assistance you may require.
Affiliate Summit East a “Wicked” Experience
August 19th, 2008, by: vcleary 2CO StaffLast week, I traveled to Boston to sample Affiliate Summit East and in the process, the New England Clam Chowda’. “Summit” was good, but the chowda’ was great!
Affiliate Summit provides updated educational sessions and networking for professionals in the affiliate marketing business. When I entered Summit’s signature networking session — the Meet Market – my jaw hit the floor. Can you say, “baptism by fire”? Wow! Affiliates walk from table to table in a fury to strike deals with individual merchants and networks. It looked and sounded like the trading floor of the New York Stock Exchange. In many cases, you had to almost scream to be heard! The interaction between merchants to find affiliates willing to market their products was a feeding frenzy. The Meet Market was an impressive introduction to the aggressive nature of the business, as well as the thriving heartbeat of affiliate marketing.
Educational sessions were packed with topics such as incorporating more video into affiliate sites, how social marketing is impacting the industry, and what the increase in mobile ecommerce means to the business. A majority of the topics were a bit recycled from “how-to” lists posted daily on industry blogs, but I guess you can never be reminded enough about the fundamental building blocks of SEO, analytic tracking, and quality networking.
Next Stop: San Francisco
Promoted on: August 14th, 2008, originally posted by cliffThis weekend, one of our web developers and I will be flying to San Francisco to attend WordCamp and An Event Apart.
We use WordPress at 2Checkout.com for our blogs and the community site, so we’re excited to meet others who use and develop it at WordCamp. Matt Mullenweg, the creator of WordPress, really impressed us at SXSW Interactive, earlier this year, so we’re looking forward to hearing from him again.
After WordCamp, we’ll be staying in town a few more days to attend An Event Apart. We’ve been big fans of A List Apart for years now. Their dedication to web standards and best practices has earned them much well-deserved respect within the online community. If you make websites, please take a few minutes to complete this year’s A List Apart survey and take a look at the results from last year’s survey.
Unfortunately, we won’t have the opportunity to host a free lunch while we’re in San Francisco, but our representatives at conferences in Boston (August 11-12) and San Diego (August 11-14) still will. See Let’s Do Lunch for more information.
If you’re going to either of these San Francisco conferences, please let us know in the comments. We’d love to meet you!
In The Trenches With 2CO’s Prevention and Solutions Team
August 12th, 2008, by: vcleary 2CO Staff2Checkout.com’s Prevention and Solutions Team (PST) is wildly unpopular with a sector of the world’s e-commerce community – the unwelcome fraudulent sector. Charged with running 2CO’s daily risk and verification checks and serving as a front line defense, the staff would like nothing more than to approve every product and site interested in using 2Checkout’s services, but it is an impossible reality. More so, some of the scams encountered, quarantined, and stopped are constant reminders of the importance of 2Checkout’s world-class risk and verification service.
As a leading online reseller of 1.5 million products, 2Checkout hinges on the alertness of this seasoned department of investigators and compliance experts to separate dishonest and criminally minded vendors from the vast majority of honest businesses. Through this daily quest, PST faces an array of varied issues ranging from routine to bizarre. The following are three entertaining examples.
Continue reading…
2Checkout Calendar Girl
August 8th, 2008, by: vcleary 2CO StaffCongratulations to 2Checkout’s CFO/COO Kristin Dach for being chosen a WELD 2009 Calendar Honoree! WELD - Women for Economic and Leadership Development - is Ohio’s premier organization dedicated to furthering the issues of economic development for women, providing specific tools and skills to enhance their individual economic status. One of the goals of the organization is to raise the profile of women whose accomplishments should be recognized and considered for additional leadership positions within the community.
WELD annually recognizes an elite group of Central Ohio business women by producing a calendar of the “12 Women You Should Know.” We are happy to announce Kristin was chosen as one of the top 12 among a number of nominations. Through the establishment of the calendar, WELD helps showcase success and mobilize women to become more active participants in the leadership of area businesses, civic organizations and government.
For the record, 2CO Marketing is a big fan of summer, so we are pulling for a “Miss July” placement. Congratulations Kristin! Looks like we’ll have to trash our Jonas Brothers calendar and clear wall space for 2009.
Affiliate Marketer Meeting Update
August 5th, 2008, by: vcleary 2CO StaffWow! Are affiliates fun, or what? Last week, we hosted our first 2Checkout affiliate marketing roundtable and it was an incredible success. Many thanks to all the panelists who traveled far and wide to our headquarters in Columbus, Ohio for a fun and informative discussion. The panelists were very knowledgeable and willing to share their industry “know how” with us. For this, we are very appreciative. Special thanks go out to our seven affiliate and e-commerce rock stars:
2Checkout Tapping Affiliate Minds for Feedback
July 25th, 2008, by: vcleary 2CO StaffTo help put the final touches on the 2Checkout.com Affiliate Marketing Program, 2CO is hosting an affiliate roundtable discussion Wednesday, July 30, to tap the expert minds of a diverse group of industry professionals experienced in affiliate marketing.
Seven roundtable panelists from a broad range of internet backgrounds including affiliate and internet marketing, ecommerce, and consulting will travel to 2Checkout headquarters in Columbus, Ohio to preview 2Checkout’s affiliate interface, learn about the program’s unique design and payment features, and provide constructive feedback for the final rollout. The goal is to generate unique opinions from professionals who have experienced the affiliate marketplace from different business perspectives. The six-hour rap session will prove fruitful for fine tuning features before the upcoming official product launch.
2Checkout is grateful for the impressive group of panelists scheduled to participate in the roundtable. The following is a list of bios highlighting their expertise.
Hurray For Hollywood…and 2Checkout!
July 15th, 2008, by: vcleary 2CO StaffDid you realize your 2Checkout-powered storefront is located next door to celebrity and greatness? A recent scan of 2Checkout accounts identified an eclectic mix of performing artists spanning a wide spectrum of entertainment interests. They may have little in common onstage but they all chose to rely on 2Checkout to power their website’s e-commerce function.
To promote a recent return to the ring, big time wrestling giant, The Ultimate Warrior, used 2Checkout to market webcast access of the match to his international fan base requesting live footage of the historic event held in Barcelona. Retired Marine Corps Gunnery Sergeant and star of the History Channel’s Mail Call, R. Lee Ermey , uses 2Checkout to market a variety of themed and branded promotional products. “Now drop and give me 25, Maggot!”
Documentation Update
June 26th, 2008, by: cliff 2CO StaffWe’ve recently updated our third party cart parameter articles to simplify our integration requirements.
If you are developing a 2CO-compatible shopping cart, this consolidates our technical requirements into a single document, based on the parameter set you prefer.
Most developers will want to refer to our custom parameter set as detailed in the article titled What are 2Checkout.com’s own parameters?
Developers who prefer to use our supported subset of Authorize.net parameters will want to refer to the article titled What Authorize.net parameters does 2CO support?
As always, if you have any questions about integrating our service with your product, please contact us directly by telephone or by opening a support ticket in the Tech Support category.