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Consistent Pricing and Service Crucial for Small Businesses

For all you business owners out there relying on contracted help to run your businesses – which is pretty much all of you – it’s time to reevaluate the quality of your partnerships to ensure you are getting the most bang for your buck.

In times of economic uncertainty, the small business owner is often stuck in a position where they are at the mercy of a number of different businesses. Suppliers, distributers, and banks all need paid for their services. For folks selling online, web hosts, ISPs, and affiliates also weigh down the expense column.

As part of effectively running a small business, budgeting for the costs associated with “doing business” is a crucial job of its own that robs precious time from what most managers consider the most crucial business task — marketing and selling their products. So when one of your suppliers or business partners changes distribution standards or increases pricing, balancing costs versus revenue is an immediate challenge.

Within the vast e-commerce marketplace, we are proud of what we have accomplished. 2Checkout prides itself on the fact that in nearly 10 years of doing business, we have never increased our fees, nor cannibalized our service offering to make ends meet.

Businesses that opened 2Checkout accounts in February of 2000 pay the same fees today that attracted them to our e-commerce service nearly a decade ago and continue to benefit from the upgrades we make to our system. We have never added scaled fee structures or tacked on additional costs for the businesses enjoying increased sales and as a result are more reliant on the labor intensive portions of our service — such as our 24/7 customer care center and screening orders for fraud. Growth and the increase in responsibility for appropriately handling your increase in online sales, comes with the territory of being a service-centric business. And when your business succeeds, we are more than happy to grow to meet your needs and demands. That’s our promise.

You know the old adage — you get what you pay for! It’s very true. It’s important to note it doesn’t mean you need to expect an increase in fees to coincide with each year’s cost-of-living increase or be forced to manage more of the responsibilities associated with your online sales. In the world of business, you can compete on price or you can compete on service. Very rarely can you find a business that can do both. We are proud of the fact we have remained a consistent provider of quality e-commerce services at a steady price for nearly a decade. Dependability is a good quality in a friend, but crucial in a partner for your business!

Small Business Confidence is Up!

Great news! Small business owner confidence is on the rise, and by no small margin.

According to a recent blog published by Small Business Trends, “the Small Business Optimism Index shot up by almost 6 points, to its highest level so far in 2009.”

The National Federation of Independent Business (NFIB) has been the nation’s gauge for small business owner optimism for years and even though overall optimism is still at historic lows, a six-point jump is a considerable increase.

At the least, the increase raises some eyebrows. If the boost in confidence is for real and not just a temporary spike, then small business owner confidence has risen above December 2008 levels and close to marks recorded in October and November. Most impressively, a significant one-month increase the size of April’s spike over March has not been experienced in well over five years. Of course, disclaimers are always in order, as a jump in confidence could very well be temporary, but regaining positive ground in times of economic uncertainty is always enlightening for small businesses, especially those who have invested in technology and positioned themselves to sell online.

The big question remains — what does this increase mean for a small online business like yours? If the indicators are correct, it means it is time to increase inventory, fine tune your advertising campaigns and prepare your site for an increase in sales from the “pent up demand” consumers are feeling from buying less and hoarding trillions of dollars in personal savings accounts that are yielding dismal returns.

The tide could very well be turning. It’s never too early to fine tune your online business to ensure you are ready to capture the business generated from a significant increase in confidence.

2Checkout’s Patricia Hull to Speak at Windy City Summit

2Checkout.com is proud to announce that one of its treasury specialists and financial institution liaisons, Patricia Hull, will be a featured speaker at the 23rd Annual Windy City Summit, May 20-22, 2009 at the Hyatt Regency in Chicago.

The Windy City Summit features over 100 treasury management seminars for financial executives and treasury managers. This year’s session tracks cover banking, benefits and risk management, corporate financial and capital structure, fraud and compliance, collections, and payments, to name a few.

Hull will be speaking with Lynda Umbreit from KeyBank Thursday, May 21 at 3:55pm, in a session titled Creating Efficiencies Through Outsourcing the Payables Function. The session will focus on the efficiencies 2Checkout has realized by utilizing third parties to outsource its weekly payouts to vendors.

Building Community

Here at 2Checkout, we like having an active community of suppliers, customers and staff interacting and sharing information. You will see an increasing number of articles discussing various aspects of e-commerce, Internet history, and general information – not just announcements. The vision is to have a place where people from all over the world can come together and post questions, problems or observations and get answers, advice, and comments from various perspectives and experiences. Many of 2CO’s highest selling suppliers already know the value of having a community. We have sellers who write blogs, have forums, write interesting articles,  and post news that affects their customers. Many of these suppliers are among our most profitable.

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2Checkout’s CFO to Speak at European CNP Payment Forum

Next week, 2Checkout’s Chief Financial Officer, Kristin Dach, will be a featured speaker at the European CNP (Customer-Not-Present) Payment Forum May 11-13 in Barcelona, Spain.

Kristin will do a merchant case study on managing global payment fraud Wednesday, May 13 between 1:15pm and 4:00pm as part of the Fraud and Risk session of the event. Her case study will provide an overview of 2Checkout and discuss 2CO’s successful fraud mitigation service as well as the partnerships developed to strengthen the fraud net and continue to reduce chargebacks.

The CNP Payment Forum is a relatively new event that has experienced success in building a name for itself in the industry. The event was developed by European-based merchants with support from the Direct Response Forum (DRF), and is also affiliated with the Merchant Risk Council (MRC), due to feedback from its members and advisory board. It offers internationally-based CNP merchants a number of networking and educational opportunities, designed to share best practices while promoting the business interests of the industry.

2Checkout Now Accepting PIN-Debit

Starting today, some online shoppers can use PIN-debit to purchase products through 2Checkout.com with the addition of PaySecure as its newest payment option.

PaySecure, a sophisticated encrypted PIN-Debit payment option is the first software-only service of its kind in the U.S. The service is fully automated and unique in comparison to traditional online payment methods and fills a nice niche for 2Checkout. Signature debit is a preferred payment method for many 2Checkout customers, but paying by PIN-Debit has never been an option until today. The addition expands 2CO’s market of potential buyers, who prefer to use PIN debit, or have PIN-only debit cards.

Here’s how the system works. PaySecure’s graphical PIN-pad appears during checkout when the system determines a customer’s debit card can be used with a PIN and the card is a member of Acculynk’s network. Customers are given the choice to enter their PIN on the PaySecure PIN-pad or run the transaction as signature debit. If they choose PaySecure, they enter each digit of their PIN into a unique, scrambling graphical PIN-pad by mouse, making the process undetectable by online scammers. Upon completion, they click “submit” and receive payment confirmation. Click here for a PaySecure demo.

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Getting ready for Mothers Day

“M is for the many things she gave me…”

It’s one of those curious things in the world that “Ma” or “Mama” is understood to be our maternal parent. This recognition is nearly universal as some variation can be found from Polish to Swahili, China to Wales. Across the globe we all need to take a little more time to thank our mothers. Given that, I always find myself looking for just the right thing to get my mother on Mother’s Day. What do you get someone who seems to have everything? 2Checkout would like to take the worry out of Mother’s Day for you and offer you the following Ideas.

Flowers:

Skin care:

Apparel:

Beads & Gems:

Art:

Jewelry:

2Checkout Assists Red Cross in North Dakota

Last month, the city of Fargo, North Dakota and it’s neighbor Moorhead, Minnesota experienced a devastating flood as two late season blizzards hit the region. The resulting melting snow caused record flooding of the Red River (New York Times).

In this time of need, 2Checkout, through the Social Responsibility Task Force, is collecting clothes for the Red Cross to distribute to the people currently living in shelters We urge you to help by visiting the Red Cross site and making a donation.

2Checkout Attends COSI’s Innovation Summit

2CO at COSIRecently, COSI (Center of Science and Industry) hosted an Innovation Summit featuring a select group of Central Ohio technology companies to celebrate the opening of its brand new Innovation Wing. 2Checkout.com was honored to participate. We showcased our website and purchase routine, as well as discussed the unique design features that have popularized our system with thousands of online businesses searching for a convenient way to sell online.

Approximately 400 people attended the event, which pleased the COSI staff. According to a recent follow up email from COSI, “…This is an exciting time for innovation in central Ohio, with Forbes magazine recognizing Columbus as the #1 up-and-coming tech city in America, and with COSI’s ranking as the #1 Science Center in the Country by Parents magazine.”

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For Earth Day

For Earth Day, I want to talk a little about 2Checkout’s “Green Initiative”. We have made becoming a “greener” company an important focus this year. Not only is this good for the environment, it is also good business as many of the small steps a company can take will ultimately reduce costs and make the business more efficient.

“Adopting environmentally-friendly and energy efficient business practices provides numerous benefits to new business owners looking to control costs, attract customers, and become socially responsible.” -business.gov

Most of the steps we have taken since January have been rather small changes, but a series of small steps can make a huge difference. Some of the changes for our ‘Green Initiative” are:
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