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2CO “Scares Up” Some Seasonal Goods

Halloween is around the corner! Right, like you couldn’t tell from the “quick-up” costume stores breathing neon-orange colored life back into your neighborhood’s half empty strip mall. Yes, these stores offer convenience and variety, but sadly, town to town, they are all the same and provide premiere shelf space for only the hottest selling, mass produced costumes. Doesn’t this defeat the purpose of the only holiday of the year promoting creativity, individuality, and an opportunity for people to have fun being distinctly different?

So, this season, to buck the system, 2Checkout is taking a different approach to the traditional way of shopping for costumes and spooky accessories. Instead of visiting the same old chains selling witch hats and Yoda ears, we sent our resident expert, Julie, who “night owls” in the business through Gothichomemaker.com and serves as 2Checkout’s Training and Development Coordinator by day, to preview the unique and creepy products available from 2Checkout vendors designed to set an eerie tone this witching season. You will enjoy what she found:

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6 SEO Tips for Small Businesses Thanks To SBMU!

The Small Business Marketing Unleashed (SBMU) conference, produced by our friends at Search Engine Guide covers a wide range of issues surrounding search engine optimization (SEO). The conference provided an excellent crash course on testing site optimization and adding new social media tactics to online marketing strategies.

As most of you know, well managed SEO transcends all business websites, small and large. Since SBMU focused on small businesses, a smart group of small business owners and SEO strategists gathered in the collective home of Search Engine Guide and 2Checkout — Columbus, Ohio — for the organization’s second event.

So, what was the take home? In my case, 21 pages of notes filled with hundreds of tips, and a number of new friends. Here are six bits of advice you will find helpful in your quest to improve SEO, site readability, and ultimately convert more sales.

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Selling Recurring Products With 2Checkout

2Checkout provides you with the ability to offer recurring products. In addition, you can combine our Instant Notification Service (INS) with your recurring products to further automate your system.

What Is A Recurring Product?

A recurring product will form a sale that will automatically bill your customer at a specified interval. These types of products are typically used for such items as web hosting, membership services or ‘Item of the Month’ type products.

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Scheduled Phone Maintenance

2Checkout’s telephone lines will be undergoing regular maintenance this Friday morning from 7:00AM until 8:00AM Eastern. During this time, there will be a maximum of a 15 minute outage.

If you require assistance during this outage, we may still be reached via the support ticket system or chat.

TechCrunch 50

Business is not just about partnerships anymore, it is about friendship and building personal relationships. Not only is Payoneer a fantastic partner and payment method, they have become personal friends of those at 2Checkout.com.

This year I was given the opportunity to attend TechCrunch 50 with our friends at Payoneer. I had not heard of this conference before and was intrigued when I found out that 50 companies would be launched over a three-day period. In addition to 50 great new products, they had assembled an amazing line up of speakers and a panel of expert advisers that sparked lively discussion and debate during the conference.

I would like to introduce you to a few of the businesses that I felt showed great promise.

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Unscheduled Outage

This Sunday (9/14), high winds from Hurricane Ike stretched all the way into Ohio causing multiple power and Internet outages.

While we were able to maintain electrical power thanks to backup generators, multiple outages, including those at our upstream Internet provider caused us to lose connectivity early this morning. This affected not only the website, but our purchase routine as well, so vendor sales were disabled during this time.

We apologize for any inconvenience this may have caused.

Our connectivity has now been restored and all systems are functioning correctly.

Currently, over half of our friends and neighbors are still without power, but the damage has been relatively minor. Our hearts and thoughts are with those who have lost their homes or loved ones.

If you have any questions please contact our Customer Care team by opening a support ticket.

You may also give us a call at one of the phone numbers below:
1.614.921.2450 Main Number
1.877.294.0273 Toll-Free (US and Canada)
0871 284 4844 UK and Northern Ireland

2Checkout Single Sales Transaction Shatters All-Time Record!

The largest single sales transaction in 2Checkout history closed last week and we would like to give a “shout out” to Directory Wizards Inc. for earning a spot in the 2CO record book.

Directory Wizards has been a model 2Checkout vendor for three and a half years, offering directory solutions through its SimpleSync and Profiler software packages. SimpleSync provides customers a unique technology that can synchronize account information between directories, so each directory contains a unified view of other non-connected directories. The software is powerful enough to scale extremes such as smaller directories made up of hundreds of objects with massive directories including hundreds of thousands of objects without requiring extensive training or excessive installation and configuration. Profiler , a web based software, enables companies to empower end users to update personal directory information themselves, such as telephone numbers, by using the browser on their PC.

Through quality software and resourceful customer support, Directory Wizards has amassed an impressive list of loyal customers including the Green Bay Packers , 7-Eleven, Harvard Medical School, and the United States Marine Corps. Last week’s record shattering sale eclipsed the previous 2Checkout single purchase record by thousands of dollars. The specific transaction was a multi-year maintenance contract worth over $73,000 USD, creating a “blip” the size of a 747 on the 2Checkout radar. And considering the size and depth of the order, a company spokesperson indicated the checkout process was quite easy and convenient for the customer. When it was time to bill the customer, Directory Wizards created a PDF outlining the details of the maintenance quote and embedded a one-line payment hotlink pointing to 2Checkout for seamless finalization.

Directory Wizards — we recognize your ingenuity and congratulate you for making 2Checkout history. We hope you break your record next week!

The DRF (Direct Response Forum)

Wow, what a great trip! The Direct Response Forum (DRF) was held in San Diego this year and was packed full of information. Payment operations and risk management professionals specializing in card not present consumer payments annually attend the DRF. Break out sessions covered subjects ranging from “what it really takes to catch online payment fraud” to “understanding the complexity of on-line customer verification” and “the operational challenges and opportunities of open loop prepaid cards.”

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New Shopping Carts

As you can see, we’re recommending five more shopping carts.

We’d like to thank Clement Nicolaescu, Pinnacle Cart and WorksForWeb for creating the most recent additions to our Recommended Carts list.

Every shopping cart on our Recommended Carts list has been reviewed by 2CO staff to confirm that they meet all of our integration requirements. If you would like to use a third party shopping cart with your 2Checkout account, there’s one to meet just about any vendor’s needs already on the list and we’re adding more all the time.

If you are creating a 2CO-compatible shopping cart and would like to have it added to our Recommended Carts list, please contact us at integration@2co.com and provide a working demonstration, so we can review it for inclusion and provide any additional assistance you may require.

Affiliate Summit East a “Wicked” Experience

Last week, I traveled to Boston to sample Affiliate Summit East and in the process, the New England Clam Chowda’. “Summit” was good, but the chowda’ was great!

Affiliate Summit provides updated educational sessions and networking for professionals in the affiliate marketing business. When I entered Summit’s signature networking session — the Meet Market – my jaw hit the floor. Can you say, “baptism by fire”? Wow! Affiliates walk from table to table in a fury to strike deals with individual merchants and networks. It looked and sounded like the trading floor of the New York Stock Exchange. In many cases, you had to almost scream to be heard! The interaction between merchants to find affiliates willing to market their products was a feeding frenzy. The Meet Market was an impressive introduction to the aggressive nature of the business, as well as the thriving heartbeat of affiliate marketing.

Educational sessions were packed with topics such as incorporating more video into affiliate sites, how social marketing is impacting the industry, and what the increase in mobile ecommerce means to the business. A majority of the topics were a bit recycled from “how-to” lists posted daily on industry blogs, but I guess you can never be reminded enough about the fundamental building blocks of SEO, analytic tracking, and quality networking.

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