A chill stirs the morning air reminding me winter is near, here in the Northern Hemisphere, and that it is time to stock up on a variety of warm seasonal drinks. With thousands of vendors utilizing 2Checkout’s global online payment solution, a subset of gourmet coffee and exotic tea vendors from around the world have found success marketing unique brands of their warm and iced drinks through niche-oriented websites. So, while you stock up on wood and grab your comfy fleece throw from the closet in preparation for a “curl up” next to the fireplace, stray away from the instant brands for one of the following 2Checkout premium coffee and tea vendors.
2Checkout Blog » Public Relations »
Articles in this Category:
- 2Checkout Gourmet Coffee and Tea Vendors Warm The Season
- 6 SEO Tips for Small Businesses Thanks To SBMU!
- 2Checkout Single Sales Transaction Shatters All-Time Record!
- Affiliate Summit East a “Wicked” Experience
- In The Trenches With 2CO’s Prevention and Solutions Team
- 2Checkout Calendar Girl
- Affiliate Marketer Meeting Update
- 2Checkout Tapping Affiliate Minds for Feedback
- Hurray For Hollywood…and 2Checkout!
- PR for Entrepreneurs
2Checkout Gourmet Coffee and Tea Vendors Warm The Season
October 6th, 2008, by: vcleary 2CO Staff6 SEO Tips for Small Businesses Thanks To SBMU!
September 30th, 2008, by: vcleary 2CO StaffThe Small Business Marketing Unleashed (SBMU) conference, produced by our friends at Search Engine Guide covers a wide range of issues surrounding search engine optimization (SEO). The conference provided an excellent crash course on testing site optimization and adding new social media tactics to online marketing strategies.
As most of you know, well managed SEO transcends all business websites, small and large. Since SBMU focused on small businesses, a smart group of small business owners and SEO strategists gathered in the collective home of Search Engine Guide and 2Checkout — Columbus, Ohio — for the organization’s second event.
So, what was the take home? In my case, 21 pages of notes filled with hundreds of tips, and a number of new friends. Here are six bits of advice you will find helpful in your quest to improve SEO, site readability, and ultimately convert more sales.
2Checkout Single Sales Transaction Shatters All-Time Record!
September 9th, 2008, by: vcleary 2CO StaffThe largest single sales transaction in 2Checkout history closed last week and we would like to give a “shout out” to Directory Wizards Inc. for earning a spot in the 2CO record book.
Directory Wizards has been a model 2Checkout vendor for three and a half years, offering directory solutions through its SimpleSync and Profiler software packages. SimpleSync provides customers a unique technology that can synchronize account information between directories, so each directory contains a unified view of other non-connected directories. The software is powerful enough to scale extremes such as smaller directories made up of hundreds of objects with massive directories including hundreds of thousands of objects without requiring extensive training or excessive installation and configuration. Profiler , a web based software, enables companies to empower end users to update personal directory information themselves, such as telephone numbers, by using the browser on their PC.
Through quality software and resourceful customer support, Directory Wizards has amassed an impressive list of loyal customers including the Green Bay Packers , 7-Eleven, Harvard Medical School, and the United States Marine Corps. Last week’s record shattering sale eclipsed the previous 2Checkout single purchase record by thousands of dollars. The specific transaction was a multi-year maintenance contract worth over $73,000, creating a “blip” the size of a 747 on the 2Checkout radar. And considering the size and depth of the order, a company spokesperson indicated the checkout process was quite easy and convenient for the customer. When it was time to bill the customer, Directory Wizards created a PDF outlining the details of the maintenance quote and embedded a one-line payment hotlink pointing to 2Checkout for seamless finalization.
Directory Wizards — we recognize your ingenuity and congratulate you for making 2Checkout history. We hope you break your record next week!
Affiliate Summit East a “Wicked” Experience
August 19th, 2008, by: vcleary 2CO StaffLast week, I traveled to Boston to sample Affiliate Summit East and in the process, the New England Clam Chowda’. “Summit” was good, but the chowda’ was great!
Affiliate Summit provides updated educational sessions and networking for professionals in the affiliate marketing business. When I entered Summit’s signature networking session — the Meet Market – my jaw hit the floor. Can you say, “baptism by fire”? Wow! Affiliates walk from table to table in a fury to strike deals with individual merchants and networks. It looked and sounded like the trading floor of the New York Stock Exchange. In many cases, you had to almost scream to be heard! The interaction between merchants to find affiliates willing to market their products was a feeding frenzy. The Meet Market was an impressive introduction to the aggressive nature of the business, as well as the thriving heartbeat of affiliate marketing.
Educational sessions were packed with topics such as incorporating more video into affiliate sites, how social marketing is impacting the industry, and what the increase in mobile ecommerce means to the business. A majority of the topics were a bit recycled from “how-to” lists posted daily on industry blogs, but I guess you can never be reminded enough about the fundamental building blocks of SEO, analytic tracking, and quality networking.
In The Trenches With 2CO’s Prevention and Solutions Team
August 12th, 2008, by: vcleary 2CO Staff2Checkout.com’s Prevention and Solutions Team (PST) is wildly unpopular with a sector of the world’s e-commerce community – the unwelcome fraudulent sector. Charged with running 2CO’s daily risk and verification checks and serving as a front line defense, the staff would like nothing more than to approve every product and site interested in using 2Checkout’s services, but it is an impossible reality. More so, some of the scams encountered, quarantined, and stopped are constant reminders of the importance of 2Checkout’s world-class risk and verification service.
As a leading online reseller of 1.5 million products, 2Checkout hinges on the alertness of this seasoned department of investigators and compliance experts to separate dishonest and criminally minded vendors from the vast majority of honest businesses. Through this daily quest, PST faces an array of varied issues ranging from routine to bizarre. The following are three entertaining examples.
Continue reading…
2Checkout Calendar Girl
August 8th, 2008, by: vcleary 2CO StaffCongratulations to 2Checkout’s CFO/COO Kristin Dach for being chosen a WELD 2009 Calendar Honoree! WELD - Women for Economic and Leadership Development - is Ohio’s premier organization dedicated to furthering the issues of economic development for women, providing specific tools and skills to enhance their individual economic status. One of the goals of the organization is to raise the profile of women whose accomplishments should be recognized and considered for additional leadership positions within the community.
WELD annually recognizes an elite group of Central Ohio business women by producing a calendar of the “12 Women You Should Know.” We are happy to announce Kristin was chosen as one of the top 12 among a number of nominations. Through the establishment of the calendar, WELD helps showcase success and mobilize women to become more active participants in the leadership of area businesses, civic organizations and government.
For the record, 2CO Marketing is a big fan of summer, so we are pulling for a “Miss July” placement. Congratulations Kristin! Looks like we’ll have to trash our Jonas Brothers calendar and clear wall space for 2009.
Affiliate Marketer Meeting Update
August 5th, 2008, by: vcleary 2CO StaffWow! Are affiliates fun, or what? Last week, we hosted our first 2Checkout affiliate marketing roundtable and it was an incredible success. Many thanks to all the panelists who traveled far and wide to our headquarters in Columbus, Ohio for a fun and informative discussion. The panelists were very knowledgeable and willing to share their industry “know how” with us. For this, we are very appreciative. Special thanks go out to our seven affiliate and e-commerce rock stars:
2Checkout Tapping Affiliate Minds for Feedback
July 25th, 2008, by: vcleary 2CO StaffTo help put the final touches on the 2Checkout.com Affiliate Marketing Program, 2CO is hosting an affiliate roundtable discussion Wednesday, July 30, to tap the expert minds of a diverse group of industry professionals experienced in affiliate marketing.
Seven roundtable panelists from a broad range of internet backgrounds including affiliate and internet marketing, ecommerce, and consulting will travel to 2Checkout headquarters in Columbus, Ohio to preview 2Checkout’s affiliate interface, learn about the program’s unique design and payment features, and provide constructive feedback for the final rollout. The goal is to generate unique opinions from professionals who have experienced the affiliate marketplace from different business perspectives. The six-hour rap session will prove fruitful for fine tuning features before the upcoming official product launch.
2Checkout is grateful for the impressive group of panelists scheduled to participate in the roundtable. The following is a list of bios highlighting their expertise.
Hurray For Hollywood…and 2Checkout!
July 15th, 2008, by: vcleary 2CO StaffDid you realize your 2Checkout-powered storefront is located next door to celebrity and greatness? A recent scan of 2Checkout accounts identified an eclectic mix of performing artists spanning a wide spectrum of entertainment interests. They may have little in common onstage but they all chose to rely on 2Checkout to power their website’s e-commerce function.
To promote a recent return to the ring, big time wrestling giant, The Ultimate Warrior, used 2Checkout to market webcast access of the match to his international fan base requesting live footage of the historic event held in Barcelona. Retired Marine Corps Gunnery Sergeant and star of the History Channel’s Mail Call, R. Lee Ermey , uses 2Checkout to market a variety of themed and branded promotional products. “Now drop and give me 25, Maggot!”
PR for Entrepreneurs
June 1st, 2007, by: cliff 2CO StaffBeyond traditional advertising, PR (Public Relations) represents the art of communication between a company and the public at-large.