Knowledge Base » Suppliers » Chargebacks »

Preventing Fraud When Providing Intangible Services/Goods

Fraud Awareness Week
Fraud is prevalent in all Internet transactions, especially when the product is intangible. We have been in this industry long enough to see significant growth and development. We have also been here to see the growth and development of fraudulent activity. We would like to remind you that it is important to utilize 2Checkout’s fraud review. We have the advantage of state-of-the-art software and a knowledgeable staff with 35 years collective experience. In addition to our fraud review, we encourage you to utilize the information made available to you in the vendor administration area. We would like to give you some tips on how to recognize legitimate orders while preventing fraud.

While it is important to mitigate fraud, you want to be sure that you are not inadvertently denying legitimate business. With the current credit card system in place, we are not as protected as a traditional retailer is. Because we are working in a “Card Not Present” environment, chargebacks will occur. We have found on average, 12% of your orders may appear to be suspicious, but only 1% will end up being fraudulent. It is very important that you don’t insult the 11% legitimate customers just to catch the 1% fraudulent customers. While working with digital products, losses are less formidable because there are no shipping fees and no items to be lost. The following information will help you to differentiate between legitimate customers and fraudsters.

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Sample 2Checkout Fraud Review

Fraud Awareness Week
Situation:

A vendor selling PC to Phone services was being targeted by a fraud ring. This type of fraud is very tricky to catch. The orders appeared to look legitimate. The card BIN, billing addresses and I.P. addresses all matched. What tipped off the fraud analyst to further investigate this, was the spelling of the customers’ names, name placement, and the frequency of the orders. Most orders had a French I.P. address, but there was one with the I.P. of Côte d’Ivoire. This one mistake led us to believe this was fraud coming out of Ghana. Using some deeper methods of fraud detection such as Device Identification, we were able to connect the orders to each other.

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Fraud Protection for New Vendors

Fraud Awareness Week
One of the more challenging issues we have to work around involves new vendors. While we do have a wealth of knowledge and experience relating to the various types of fraud, it can prove somewhat more problematic to link this knowledge with a new vendor. First, we must understand our vendor and the aspects of their business that may be at risk of fraudulent activity.

Types of customers and fraud:

With all new vendors, we must start from the ground up. From the moment our partnership begins, we attempt to assess what types of customers our vendors will be receiving. For the purpose of this study, we reviewed one of our new vendors and will now refer to them as “Supplier A“. In the case of Supplier A, several discrepancies were located in each order placed through their system. We noticed discrepancies between the billing information and the IP addresses, as well as discrepancies within our internal tools. While not unusual to find orders with these types of discrepancies, we did find that each new order placed had very similar discrepancies. This made it appear that the same person or group was attempting to circumvent the fraud review process and get by undetected. When we noticed such a large percent of Supplier A’s orders with these same discrepancies we then proceeded to take a higher level of caution with all new orders reviewed. It appeared that the trends changed slightly, receiving orders with matching billing addresses and IP addresses but suspicious email addresses as well as substantial and consistent discrepancies within our internal tools. This may have been the work of the same person or fraud ring placing the original orders, but it is also possible that the vendor was being hit by other fraudsters.

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Friendly Fraud – What is it?

Fraud Awareness Week
One of the biggest challenges facing online (card not present) merchants is “Friendly Fraud”. What do we mean by friendly fraud? The standard definition for friendly fraud is when a customer uses a credit card to make a purchase, and then disputes the charge with their credit card company once the item(s) are received. Consumers use friendly fraud to obtain item(s) for free. Friendly fraud can be broken into two categories; deliberate and accidental. Deliberate friendly fraud would fall under the standard definition of friendly fraud. Where accidental friendly fraud can occur when a customer doesn’t realize what a charge is for.

All types of e-commerce companies have dealt with friendly fraud at one time or another. Within the past few years there has been an increase in deliberate friendly fraud. There are a few factors that have contributed to the rise in deliberate friendly fraud; such as the shape of the economy worldwide, individual financial situations, and consumer’s knowledge of how to take advantage of the banking system. Unfortunately, the economy can impact a person’s financial stability which can cause this type of deliberate fraud. What someone can afford today, they may not be able to afford tomorrow. This can lead them to drastic measures to hold on to any funds they have.

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Chargebacks…What You Need To Know.

Vendor’s usually contact the Dispute Department after receiving a chargeback with many questions. Which is good, but the best defense is to have a great offense. There are a few simple things that each vendor can do to lower the amount of chargebacks they receive.

The first, and probably the most important, is good customer service. Reply to customers contacting you directly or contacting 2Checkout.com and provide assistance to those customers. If the specific issue that a customer is having can’t be resolved offer the customer a partial or full refund of their order. Take advantage of our Customer Care Center by posting our contact information on your website.

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What is the chargeback process?

The currency used when an order is placed will effect the type of dispute notice that 2Checkout.com receives from a credit card provider.

If the order was placed in United States currency (US Dollars):

  • 2Checkout.com receives notice from the credit card provider after the dispute has been completed.
  • 2Checkout.com sends notification to the vendor of the chargeback and the reason for said dispute.
  • The vendor has the option to either let the dispute stand, contact the customer to resolve the dispute, or contact 2Checkout.com for assistance with challenging the dispute. If a vendor would like to challenge the dispute they need to contact 2Checkout.com’s Dispute Department within 10 days of receiving the notification.

If the order was placed using any currency other than US Dollars:

  • 2Checkout.com receives notification from the credit card provider that an account holder has initiated a dispute.
  • 2Checkout.com sends notification to the vendor that a charge is currently being disputed.
  • The vendor has the option to either let the dispute stand, contact the customer to resolve the dispute, or contact 2Checkout.com for assistance with challenging the dispute. If a vendor would like to challenge the dispute they need to contact 2Checkout.com’s Dispute Department within 7 days of receiving the notification.
  • Once a non-US Dollar dispute has been completed, neither 2Checkout nor the vendor can challenge the dispute.

Additionally, 2Checkout.com occasionally receives notification from the credit card provider that the account holder is inquiring about a charge. On behalf of our vendors 2Checkout.com will send a copy of the receipt to the credit card provider. 2Checkout.com will also inform the vendor of the inquiry to give them the opportunity to contact the customer to resolve any possible issues that could result in a chargeback.

If there are any questions about the dispute process, please contact the Dispute Department by email at chargeback@2CO.com or by using the contact information provided here.

How does a chargeback occur?

First, an order is placed and the customer is billed. Then, the account holder calls their bank/credit card provider to dispute the charge(s). When the dispute is issued the bank/credit card provider takes the funds back from 2Checkout.com and returns those funds to the account holder. The bank/credit card provider notifies 2Checkout.com of the disputed charge(s). 2Checkout.com then notifies the vendor of the chargeback and removes the disputed funds from the vendor’s account.

The most common reasons for chargebacks are:

Refund / Chargeback Statistics

2Checkout.com strives to provide vendors with detailed stat tracking to assist in monitoring the financial history of their accounts.

A key aspect of this information is active tracking of refund and bank dispute amounts and percentages. These percentages play a key role in 2Checkout account evaluations, as well as determining the level of the rolling reserve that is applied to accounts.

2Checkout maintains the following criteria for acceptable refund and bank dispute percentages:

  • Refund amounts should not exceed our acceptable limit of 10%.
  • Bank Assisted dispute levels should not exceed our acceptable limit of 1%.

Percentages above these levels may lead to reserve increases, and can be detrimental to the overall profitability of your company.

Refunds and Bank Assisted Disputes that are deemed fraud related are weighted differently than those issued for service related issues, yet these stats should be monitored as well.

2Checkout encourages all vendors stay current on their account statistics and are proactive in using these tools to ensure the overall health and good standing of their accounts.

How can I help to reduce the number of customer disputes?

  • Be sure that customers are completely familiar with your delivery process. If you are shipping expensive items, use a package service that provides proof of delivery. There will always be some customers out there who falsely claim that a package was not received (and occasionally there will be packages that truly are lost or stolen). Since you bear the responsibility for those losses, you should take care not to put large amounts of money at risk.
  • Respond to 2Checkout.com’s requests for information promptly.
  • Make customers aware that 2Checkout.com is your authorized reseller. A link to our ticket system or a list of the phone number for our customer care center can be posted on your website.
  • Thoroughly describe your offering, show photos, and disclose any important limitations. Ensuring the customer’s expectations match what arrives in the mail will save you and the customer time, money and aggravation.
  • Respond to customer requests for assistance promptly. If an issue can not be resolved to the customer’s satisfaction offer them a partial or full refund.
  • Manually review all incoming orders for fraud. If you have any suspicions about an order, please contact our Fraud Department at fraud@2co.com for assistance.
  • To ensure that they wanted to place multiple orders, contact all customers placing more than one order within a short amount of time.
  • If you are selling a product/service that entails multiple billings, make sure that the customer is fully aware of the future billings and your cancellation policy.

What are the Chargeback fees?

Credit card providers charge a fee for every chargeback that is received. If the disputed is issued for a fraud related reason, the fee is not passed on to vendor. However, if the dispute is issued for a service related reason, the fee is passed on the the vendor. The fee amount will vary depending on the amount of chargebacks that take place within the vendor’s account. For further information please read the Operating Regulations Fee Structure.

There will be a $50.00 USD fee for receiving a fraud related chargeback for any order that a vendor requests to be reinstated after it was failed by 2Checkout.com’s fraud department.

If a vendor would like to challenge a chargeback all documentation must be sent to 2Checkout.com’s Dispute Department for review. If 2Checkout.com decides there is a solid case to present to the credit card provider, the vendor will have the option to challenge that chargeback. The credit card provider charges a fee for challenging a dispute; this fee is passed on to the vendor and is non refundable. The fee to challenge a dispute is $15.00 USD.

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