Beyond traditional advertising, PR (Public Relations) represents the art of communication between a company and the public at-large.
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Collecting Credit Card Information
May 31st, 2007, by: knowledgebaseCredit Card Association regulations state that only authorized merchant account holders are to directly accept credit card information from customers. Because your 2Checkout.com account is an Authorized Reseller account and not a merchant account, directly accepting a buyer’s credit card information is prohibited. This includes but is not limited to using your 2Checkout.com account as an in-store point of sale, accepting 2Checkout.com orders via phone or placing orders on behalf of your customers.
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Developing a Site for E-Commerce
May 30th, 2007, by: chase 2CO StaffToday I’m going to talk with you about creating a good website and how this affects your business.
When you go into a job interview to speak with your potential employers you iron your clothes, you comb your hair, you polish your shoes, you even brush your teeth for a minute longer then you normally would. What you are trying to do is give off the best appearance possible since it raises your changes of being hired. Then once you meet with the employer it is very quick to tell if they like you or not by your first few impressions.
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Adding Sale Comments
May 29th, 2007, by: julie 2CO StaffA great way to keep 2Checkout’s Customer Care department informed of unusual issues with an order is by adding comments to the sales page. By adding comments, you can let us know ahead of time if you are already working with a customer. This way we can better assist the customers if they call the 2Checkout customer service line.
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Direct Return
May 24th, 2007, by: beau 2CO StaffOne of the most utilized features available to our suppliers is the ability to return a customer, along with information regarding their order, to the page from which their order originated. Although this process can be extremely useful and powerful, it can also be misunderstood by someone who does not have all of the available information.
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Consumer Fraud
May 22nd, 2007, by: kristin 2CO StaffThis is always a hot topic.
It is definitely exciting to be getting such great input through the new 2Checkout forum.
Topics like consumer fraud will be introduced, covered, reintroduced and covered again and again. The short (and often unacceptable answer) is that there really isn’t an ideal solution for the card-not-present merchant of today regardless of product type: tangible or intangible.
Why not? There are two big reasons:
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Google Bans Essay Ads
May 22nd, 2007, by: julie 2CO StaffThe BBC News reported that the Google Adwords Service is banning advertisements for essay and term paper writing services. According to the article, Google stated that their Adwords policies are “developed and evaluated based on multiple factors, including legal and cultural considerations plus user and customer experience.” It is expected that this ban will be extended across the Google network.
2Checkout resells term paper and essay writing services for educational or entertainment purposes. All suppliers of these services must have a disclaimer stating this prominently posted on the website.
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Using Checkboxes With The Plug and Play Purchase Parameters
May 21st, 2007, by: joel 2CO StaffWhile the Plug and Play parameter set is typically implemented based on the provided HTML code, it can be extended and used in other forms. In this article we will explain how you can use the plug and play parameters with checkboxes. This will allow you to build an order form on your site where your customers can check the products or services they wish to buy all at once. We will also look at the use of checkboxes for product add-on and options.
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Real Time vs Time Delayed Fraud Detection
May 18th, 2007, by: sebbe 2CO StaffIn the Card Not Present, e-commerce environment that 2Checkout and its suppliers actively sell in, a decision had to be made between real time or time delayed fraud protection. With the 60,000+ suppliers currently selling hundreds of thousands of different products and services, this is a topic debated regularly.
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Protect Yourself Against Phishing
May 17th, 2007, by: julie 2CO StaffIf a stranger walked up to you and asked you for your credit card, would you give it to him?
You probably realize that this scenario is ridiculous, that you should never give a stranger access to your finances. However, when a stranger sends an email asking for sensitive personal information, far too many people respond, providing their credit card numbers, passwords and other important information.
