It is important to the credit card associations that the relationship between vendors and 2CO is not misrepresented. Vendors should represent 2CO as an authorized retailer or out-sourced vendor solution, not as a “credit card processor”, a “third party processor”, or “payment gateway.” Vendors do have artistic license to incorporate this depiction into the context of their site provided they do not misrepresent the relationship.
Terminology for buttons or links to 2CO that is acceptable:
“Add to Cart”
“Buy Now”
“Buy from 2CO”
“Continue ->”
Terminology for buttons or Links to 2CO that is NOT acceptable:
“Click Here to Pay”
“Process Payment Now”
Language that should be contained on your site (preferably as early in the
shopping process as possible):
2Checkout.com, Inc. is an authorized retailer of <Supplier>
2Checkout.com, Inc. is an authorized retailer of goods and services provided
by <Supplier>
Language that should NOT be contained on your site includes indicating 2CO
is a
“Credit Card Processor”
“A Third Party Processor”
or “A Payment Gateway”
It is important to note that failure to comply with 2CO or credit card association requirements can jeopardize your relationship with and ability to use 2CO.
Supplier may click on the following link for additional information and to determine if any updates to the requirements contained have occurred. https://www.2checkout.com/language_guidelines.html