2Checkout.com, Inc. is excited to announce the launch of our new Single Page Checkout process.
Many of our clients have been asking for a faster, more efficient, customer experience. We heard those requests and are now happy to deliver the fastest checkout possible for clients that produce intangible goods/services.
To maximize compatibility, all current 2CO parameter sets are supported.
To maximize efficiency, only intangible products and credit card payments are enabled with this routine.
To address the needs of clients who produce tangible goods and those who want to benefit from all the alternative payment options 2CO accepts, the traditional multi-page checkout process will remain as the default.
This new single page purchase routine may be used with the PNP and third party cart parameter sets, by simply replacing the default purchase routine with this one:
https://www.2checkout.com/checkout/spurchaseClick here to see a working demonstration.
We are confident that the new routine will streamline the checkout process for appropriate offerings and therefore increase conversion rates. 2CO will monitor conversion results closely. It is also recommended that each client evaluate their individual results independently.
58 Comments »
+0
-0
Trying to use the demo link.
Entered the billing details and credit card info. I assume using fake data is ok since the sale is demo.
Hit ‘Checkout’ and the same page reloads. No error messages shown. There is no way to checkout.
Tried with different details, with Firefox and IE6. Not working.
+0
-0
Same as najaryan. Used Firefox.
John
+0
-1
this text “Format: First Middle Last” should be spread out through the all fields and not everything placed just below First field.
It might confuse people.
+1
-2
And where did PayPal option go ?
+0
-0
The single page check out screen is a scaled down version that only allows customers to pay for intangible goods with credit cards. If you’d still like to give the customers the option of paying with PayPal, I’d recommend continuing to use the traditional Checkout.
+0
-2
And please no banners on top it can divert my clients to someone else, I don’t like that. Unless each and every one of us can put on this checkout(our) page our banner (for free of course). Afterall we are paying for 2CO services so that alone should be enough not have someone elses banners.
+0
-0
The Acme logo that is displayed on the demo page is for our demo store. You can set up your own by logging into the new vendor area and clicking on Account then Site Management.
+1
-0
I think I agree with dadly. I don’t like the giant 2CO logo at the top of the page. If you would get rid of that blue bar at the top of the page (with the exception of the flags) I’d be a happier person.
On 800×600 that top blue portion is almost 33% of the page!
+0
-0
I agree with cmawhorter and dadly. I don’t like the giant 2CO logo at the top of the page. It adds to the visual clutter of the page (already there are far too many icons so that the customer does not know where to look next – can we remove some of the other unnecessary icons as well?). If the customer clicks on the 2C0 icon, he/she is taken away from the purchase process (that is very bad interface design). Also I’m not sure why you need a 2CO logo? 2CO should not be trying to market to our customers at our expense. We are 2CO customers, not our buyers, and we should take precedent. Like cmawhorter, I’d be a much happier person if this could be fixed.
+2
-0
This looks promising! I am selling only intangible products and this checkout page looks more adaptive to my needs, not saying it is more comfortable than the current version with few steps!
dadly: I think PayPal option will not be available for this kind of process… it is written above “To maximize efficiency, only intangible products and credit card payments are enabled with this routine.” The banners you are writing about, are not related to 2CO… it is a demo sale and I suppose “Acme Books” is a test company to show how it could look with your company’s title and logo (there was a recent issue about Vendor Purchase Logos).
Why do you think the text “Format: First Middle Last” should confuse people? I think many of us are too much carrying about people confuse… you don’t need to think everybody around you is a complete idiot; I WANT my customers to be smart people… with smart people there is less problems afterall. But there is a lot of problems with idiots.
So I have no claims to 2CO regarding this text
Anyway if there will be even an improvement it is not critical. The overall look is nice and I would give it a go with my website when it will be ready.
One thing I would still recommend to improve: the Vendor logo should not have an empty space between the title and logo. Currently, there is a big space between the title “ACME Online Books” and the logo itself. It doesn’t look good.
Anything else… I am for it!
+0
-0
You are free to use this single page purchase routine right now, it is available and ready to be used.
+0
-0
Oops it seems I wrote simultaneously with julie… sorries.
+0
-0
No worries, Ghappa. I’m glad that you took the time to answer the questions of others!
+0
-0
Same issue here:
“Hit ‘Checkout’ and the same page reloads. No error messages shown. There is no way to checkout. “
+0
-0
If you enter the single page purchase using demo the page will not allow you to check out at this time. Clicking checkout will reload the page.
It will allow customers to checkout when you are not in demo mode.
+0
-0
I have set this up with my account, however I see no “CONTINUE SHOPPING” button? Am I missing something here? A ‘continue shopping’ button is a necessity.
+0
-0
The continue shopping button will appear on this page. Be sure you are not passing the fixed parameter with a value of Y. This will remove the Continue Shopping button.
+0
-0
Like the other posters said I too am being redirected to the demo page.
+0
-0
This is a great improvement. However I may not use it due to the following reasons:
1. Paypal/echeck has been removed.
2. The page only shows VISA / MASTERCARD logos. Do the other types of cards work?
Thanks
+0
-0
Visa and MasterCard support multiple currencies, whereas the other cards are US Dollar only. If the currency is set to something other than USD, something that changes according to your IP address, only the Visa and MasterCard logos will show up. Click on the US flag at the top, and the rest should show up.
+0
-0
Actually, my currency was set to US but only the VISA and Master logos were showing.
When I clicked the US flag, the others DID show up but why not initially?
+2
-0
Fantasic! Good, PayPal removed !!!!!!!!!I am still hoping 2CO will allow us to modify the background color as in good old days. I hope the conversion rate will go back to normal. The only problem is I can test it to see if it really works. I received only one order through 2CO in February. The rest came via PayPal (not PayPal via 2CO). How about increasing the size of our logo to 500 x 100? It would look much better.
+0
-0
It works great but I just found a bug (perhaps?). If you are using the traditional checkout pages and reach the credit card information step and hit the back button, it takes you to the single page checkout where as the whole process was going through the multi page checkout.
+0
-0
adeelraza – Our developers are aware of this issue and have addressed this. I believe a rollout of the fix will take place this week and fix the issue.
+0
-0
Thank 2CO, this is IMO a great improvement and something I’ve been waiting for.
+0
-0
Shouldn’t the location of the “Choose Your Currency and Save” be located lower down just before the Order Summary. The way it is set up now it appears as though it’s part of the header section and not part of the check out process. Have different versions of the single check out page gone through a series of usability and interface tests to determine which is the best?
Is it possible for the State field to read Province for Canadian customers? You are using the term Postal Code which is a term Canadians will recognize so why can’t you use Province instead of State. Please clarify.
+0
-0
@explorava – Thank you for your feedback about or new purchase page. I have forwarded these to our development team for consideration.
+1
-0
“To maximize efficiency, only intangible products and credit card payments are enabled with this routine.”
PayPal removed – what a great efficiency maximization!
IMO this short purchase routine doesn’t make any sence without PayPal. I sell intangible goods through some other payment processor that uses single page checkout + accepts credit cards + PayPal. Over 25% of my sales now coming from PayPal.
When I first found the info about 2CO’s single page checkout I planned switching to 2CO immediately. But what we have now? Two options:
1. Single page checkout but without PayPal = lower conversion than I have currently.
2. Two pages checkout with PayPal = also lower conversion than I have currently.
Why don’t you just add PayPal to this short checkout page?
One more thing: when I click this new single page checkout link, quantity increases with every click, so price increases too. Is there a way to stop this? For example add some parameter to the link that will hardcode it, like quantity=1 or remove quantity field completely along with “Update” button?
Internet people always in a hurry, clicking everything that can be clicked
They may visit order page to see the price and then continue surfing the site, then visit order page again, see the doubled price and don’t make an order.
If this is a single page checkout and it is strictly for intangible products then what the point of increasing quantity with each click??? It seems like programmer who designed this page have no clue about what intangible product is and how it usually sells. Software is not a t-shirt and people order two or more copies EXTREMELY rare, I can’t even remember such case.
+0
-0
This is an alternative to the default transaction process. If you would like to use PayPal, the default transaction process will allow you to do so. Adding PayPal to this transaction process would, unavoidably, increase the number of pages. This isn’t to say there won’t be other alternatives that may include other payment options in the future, but for the time being, the goal of this one is to remain as a single page. You will have to weigh the value of using the single page purchase routine against the value of accepting payment options other than credit cards.
Countless intangible products/services require the ability to change quantity. For example, many software packages require a per user license. Our programmers understand this, so we provide our suppliers with a choice. If you would like to fix the quantity to one and prevent the customer from changing it, just pass the “fixed” parameter with a value of “Y”. (More info.)
+0
-0
This is not a solution. It disables the shopping cart feature, forcing the customer to enter their credit card details every time they purchase a separate product – incredibly cumbersome for my clients.
I agree with the previous customer. I would suggest the bulk of your customers are not selling software, but selling downloadable books, audio files, video files. In all of these cases the customer can purchase only one copy. This is a BIG PROBLEM. I am giving lots of refunds on my products every week, but only because the customer is clicking twice on the buy button and buying 2, 3 or even 4 of the same thing. Not only does this upset customers, but it must also be driving others away.
Please fix this problem AS SOON AS POSSIBLE. It needs an option in the products definition to limit the purchase of a specific product to 1.
+0
-0
The intended purpose of the fixed parameter is explained further in my reply to your other comment. Thank you for the suggestion. It has been passed to our developers for their consideration.
+0
-0
Also, many people in Europe has American Express cards billed and settled in euros. Why there is no American Express card logo when I choose Euro as preferred currency???
+0
-0
Our current relationship with American Express only allows transactions in US dollars.
+0
-0
It does not seem to support the flat lg=sp, ie. translated into spanish. Is this a bug?
+0
-0
Spanish language support has not yet been added to this routine. It will be in the near future though and we will make an announcement when it is.
+0
-0
Hi all,
If “Hacker Safe” to be displayed on single page checkout, then I’d suggest that it be updated to more recent date than shown now.
Thank you.
+0
-0
Thank you for the information. Our developers are aware of this display error and will correct it in the near future.
+0
-0
Hi Cliff,
It is great to see that you guys are working on improving the checkout process! I have to agree with the previous comments about paypal. We only sell intangible goods and after switching to 2checkout our sales dropped and the feedback that we received from our customers was that they did not feel comfortable with the new checkout system and wanted paypal back. We were relieved when you guys added the paypal option, but after further feedback from our customers, they still found that the entire process was far to complicated compared to other vendors.
Albeit the new layout is not perfect, its a damn site better than the old one (even just testing was painful) and we would really like to make our checkout process as simple to use as possible.
Can you let us know when we can expect to have this option in the new checkout? A simple radio option would suffice – select payment method (mastercard / visa / paypal) then when selected the below payment details box is loaded with either the CC info fields or a paypal “pay now” button.
Just my 5 cents…
Cheers,
Chris
+0
-0
Thank you for your feedback, Chris.
I’ve passed your concerns to our developers for their consideration. I do not believe there are any plans to add PayPal support to this page, but if this changes, there will be an announcement.
+0
-0
Is there anyway to specify this page as default? I cannot change the purchase routine.
I use 1shoppingcart and the only variable I set is my sellerid. I would much, much, much prefer this to appear when my clients checkout.
+0
-0
Unfortunately, there is no way to choose this routine in the admin panel. It’s only available manually. I will pass your suggestion on for our developers to consider, though.
Whether this functionality gets added to your 2CO admin or not, the ability to switch between purchase routines could be added to your cart. You may want to contact your cart maker to request this as well.
+0
-0
I have submitted this request to 1shoppingcart and been given a similar answer. A promise to look into it, but perhaps ask 2checkout.
I don’t want to appear pushy, but something like this I’d imagine would not be all that difficult to implement and make a huge difference for people in a similar situation. I’d hate to think of the revenue lost from too many steps associated with 1shoppingcart integration. Is there any way to maybe push this along?
+0
-0
We have passed your request to our developers for their consideration. Unfortunately, I cannot estimate when/if this change will be made. They’re currently working on some high-priority projects, but I’ll see what I can do.
+0
-0
I changed /buyer/purchase to /buyer/spurchase in the above code and it did not work. How do you implement this single screen purchase option with this button?
+0
-0
Please clear the 2Checkout cookies from your internet browser before testing your single page purchase integration as your browser is most likely using a saved order session. If you continue to have problems please open a support ticket so we can review your integration.
+0
-0
Is there some way we can pre-fill the information for the user (for example, if they click on ‘use this information as my billing address’) in our billing system, can that information be pre-filled on the 2checkout single checkout page?
Basically, all they would need to do then is fill in their credit card#, cvv and date.
+0
-0
dbmv1,
In reviewing a few sales on your account, it appears that your cart is passing in the correct parameters to pre-populate the billing information. It appears that the cart used on your previous orders was using the Authorize.net supported parameters. As your website isn’t up at this time I was unable to confirm this for certain.
+0
-0
Way to go, 2CO – great step forward for those of us needing a one-page checkout to better serve B2B vendors selling one thing at a time. “No PayPal” is a good thing, too for us.
As someone else remarked, the top banner is too large. Remind your developers that ‘real’ people don’t have 20+ inch monitors. PayPal have outdone you on this one, as they allow a massive vendor-supplied banner on the very top of the page.
Also, keep in mind that customers don’t care very much who 2CheckOut is, as long as the service works.
Also, why not extend this for tangible goods? For one-page checkout, assume billing and shipping address are the same, and just provide a drop-down list to select delivery options, if any.
+0
-0
Thank you for your feedback, we will pass it along to our developers. Please keep in mind that you can add your company logo to the purchase routine in our new sellers area.
+0
-0
Hammering home what others have said, on my 20″ screen, 2CO banner is 1500×116, company logo is 300×50 – an area ratio over 10:1. Science may prove me wrong, but I don’t think it is the optimal banner height that maximises order completion. Just a thought!
+1
-0
Please do not add PayPal to this new single page or provide as optional, We have hundreds of fake sales via PayPal Credit Card and Charge Back etc. your system is much better and manual review every order.
+0
-0
How come only for intangible?
+0
-0
Hello – The single page purchase is only available for intangible products because tangible products would require the selection of a shipping method and increase the number of pages needed to complete the transaction.
+0
-0
For plug-n-play, yes. But not for third party parameters. So how about allowing single page purchase for tangible products when third party parameters are used?
+0
-0
aaeegg,
I apologize for any confusion on this issue.
Suppliers using third party cart parameters selling tangible products are able to use the single page purchase routine. As 2Checkout doesn’t collect shipping information from the customer at checkout suppliers using third party cart parameters are able to use the single page purchase routine.
+0
-0
Yay!
+0
-0
When using single page checkout with Options, an ‘Update total’ link might be a good idea.
+0
-0
Thank you for your suggestion. Currently customers can use the Update button at the bottom of the page to update their total but I will pass your suggestion on to our developers for their consideration.