To help put the final touches on the 2Checkout.com Affiliate Marketing Program, 2CO is hosting an affiliate roundtable discussion Wednesday, July 30, to tap the expert minds of a diverse group of industry professionals experienced in affiliate marketing.
Seven roundtable panelists from a broad range of internet backgrounds including affiliate and internet marketing, ecommerce, and consulting will travel to 2Checkout headquarters in Columbus, Ohio to preview 2Checkout’s affiliate interface, learn about the program’s unique design and payment features, and provide constructive feedback for the final rollout. The goal is to generate unique opinions from professionals who have experienced the affiliate marketplace from different business perspectives. The six-hour rap session will prove fruitful for fine tuning features before the upcoming official product launch.
2Checkout is grateful for the impressive group of panelists scheduled to participate in the roundtable. The following is a list of bios highlighting their expertise.
Blagica Bottigliero is the President of Bsolutions LLC, a consulting firm specializing in creating and implementing online marketing strategies for companies of various sizes. She is also the founder of condoperks.com and galsguide.com . CondoPerks is a unique site providing members the ability to shop online, save money, and earn CondoCash for their building’s community funds. GalsGuide targets ladies aged 20 and up and serves as a guide “from gals who were once there themselves.” Before consulting and founding her current businesses, Bottigliero gained valuable affiliate experience managing and constructing the Orbitz.com affiliate program.
Justin Chelf is President and CEO of Website Mentors, LLC, websitementors.com , a creative interactive agency specializing in website development and internet marketing. He is based in Louisville, KY and assists clients nationwide in growing their businesses online.
Ian Larsen is a private marketing consultant specializing in third party relationships, affiliate marketing, social media, email marketing and other services for internet based e-commerce businesses. Larsen spent a number of years working in the affiliate business for a large e-commerce company and currently specializes in marketing consultation and maximizing affiliate program technology.
Tricia Meyer has worked in the affiliate marketing space for a number of years and is owner of helpingmomsconnect.com and sunshinerewards.com. HelpingMomsConnect is a resource site for moms to find diverse information including recipes, pet advice, and parenting tips. SunshineRewards is a loyalty community where members find discounts, take surveys and earn cash back on shopping.
Austin Rude is an active affiliate marketer and software developer. Rude has followed a traditional affiliate marketing strategy of managing a number of niche websites. His web based business interests include a retail site (buybapehoodies.com) , an airport database (airportdata.info) , software (technobound.com), real estate (casper-wyoming-real-estate.com) , and ppcpanther.com, a project under development introducing new pay-per-click advertising software.
Paul Wallerich has nearly 20 years of direct marketing experience with the last seven directly related to Internet and affiliate marketing. Wallerich worked for a large e-commerce company for five years where he headed up the launch of their internal affiliate network. Currently, he is spearheading the Internet charge at Provell, a leading membership services company.
In addition to the six panelists above, an executive from Miami, Florida-based Comersus Shopping Cart will also be present. Comersus is a leading e-commerce software solution provider. The company’s main product is the free, Open Source Comersus ASP Cart. Additionally, Comersus provides installation and customization services, tech support and training courses. The Comersus client list includes the likes of British Telecom, UCLA, Disney, Volvo, and Creative Labs.
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What a great opportunity. I’m anxious to hear what everyone has to say. I think this is the beginning of a very exciting step in 2CO history. I can’t wait to see it in full swing.
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Any update as to what was discussed at this meeting or what is going to be done to improve the Affiliate Program going forward?
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As you’ve already noticed, an update has been posted to our homepage blog.
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