Based on last year’s affiliate round table and other user feedback, 2Checkout is creating an entirely new affiliate platform.

We have been working closely with a variety of established affiliate marketers to design this new program and now, we would like to extend the invitation to participate in beta testing to the rest of our suppliers and affiliate marketers.

Specifically, we want your feedback about the following:

• General usability of the system
• Fullness of the 2CO Affiliates feature-set in comparison to existing networks
• Overall functionality
• Missing features and functions that are crucial to your success as an affiliate
• Accuracy and helpfulness of our help topics

If you would like to participate in this beta program, please provide the following information in an email to affiliatetest@2co.com no later than September 25, 2009:

• Your Supplier/Vendor ID Number
• Your Name
• Your Website URL

We will begin responding to approved beta testers with welcome letters and other necessary information on October 2, 2009.

To help put the final touches on the 2Checkout.com Affiliate Marketing Program, 2CO is hosting an affiliate roundtable discussion Wednesday, July 30, to tap the expert minds of a diverse group of industry professionals experienced in affiliate marketing.

Seven roundtable panelists from a broad range of internet backgrounds including affiliate and internet marketing, ecommerce, and consulting will travel to 2Checkout headquarters in Columbus, Ohio to preview 2Checkout’s affiliate interface, learn about the program’s unique design and payment features, and provide constructive feedback for the final rollout. The goal is to generate unique opinions from professionals who have experienced the affiliate marketplace from different business perspectives. The six-hour rap session will prove fruitful for fine tuning features before the upcoming official product launch.

2Checkout is grateful for the impressive group of panelists scheduled to participate in the roundtable. The following is a list of bios highlighting their expertise.

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This tutorial will explain how to search/browse affiliate resale opportunities, obtain the HTML for addition to your site and view your affiliate commission information. To participate in our affiliate program you must first sign up for a free affiliate account at the following url: https://www.2checkout.com/va/signup. These free accounts are only for individuals who wish to offer current vendors products to customers and earn a commission. If you wish to be a part of the affiliate program and offer your own products for others to sell then you must sign up for a full 2Checkout account. Affiliates can then sign into the account at https://www.2checkout.com/va/

Once you have logged into your account you can browse our affiliate opportunities by clicking on the ‘Affiliates’ tab on your account homepage. Here you may search affiliate resale opportunities by keyword. You can also browse the affiliate resale opportunities by product category.

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When you create a product in the New Vendor Administration area you can select one or more categories for the product. After you create and save the product a link will appear below the “Product Categories” box titled “. Clicking on this link will allow you to describe your product in more detail. For example, if you created a product that is a pair of shoes you will be able to list the Color, Gender and Type of shoe you are selling. This information will be used in 2Checkouts online shopping center.

Instructions on creating a product in the new 2Checkout vendor admin area can be found here.

Thank you to everyone who has provided their advice and recommendations for the new 2CO affiliate program so far.

Our developers have been working on the new affiliate program and are now ready to release a limited invite-only beta.

UPDATE:

February 18, 2009:  All 2Checkout suppliers may now enroll in the Affiliate Program and are no longer required to apply to be enrolled. To enroll in the Affiliate Program, suppliers will first need to agree to the new Terms of Service and Operating regulations for the program. To review and agree to the new Terms of Service and Operating Regulations, suppliers will need to login to their account using the New Vendors Administration area and then click the Affiliates tab on the account home page. Suppliers will then be able read and agree to the new documentation.

To learn more about the Affiliate Program Beta, see these previous posts:

• Affiliate Program Limited Beta
• 2CO’s New Affiliate Program
• TUTORIAL: Adding Products to the Affiliate Program
• TUTORIAL: Finding Affiliate Opportunities