by Cidnee Stephen
Marketing to a prospect is like dating, especially if your prospect is a ”trysumer.”
For those of you who are experiencing marital bliss let me remind you of this age-old, sometimes confusing, but always entertaining ritual.
Back in the caveman days dating was easy. The caveman hit the cavewoman over the head and dragged her home – a behaviour that still exists today in the form of annoying telemarketers who won’t take no for an answer, or people who corner you at a business function, and try to shove their business down your throat.
Luckily we have evolved and the dating ritual has become less painful, but - let’s face it – more expensive! Now more time and yes, more money has to be invested before a date (or prospect) is going to become involved with you (or your business).
