A recent BizReport.com article has some welcome news for online merchants as well as very sound advice.
“Online retailers are, according to Shop.org’s eHoliday Study, expecting increased holiday sales this year and, in preparation, are attracting bargain-hungry shoppers with free delivery.”
This is good news! After a couple years of worried customers and lagging sales, this comes as welcome encouragement. This also tells us that while customers are willing to spend money, they are still looking at price as a deciding factor. Offering your customers an incentive, like free shipping, to buy your product could be the deciding factor your customer needs to make that important decision to complete their sale.