2CO’s purchase routine is now better able to accommodate customers, by providing 15 languages to checkout in. The language options have been added to the top-right corner of our purchase routine, each displayed natively.

This feature provides immediate translation of our standard checkout form to one of these additional languages, with a click of the mouse!

If you are a vendor, and interested in choosing a default language to match your site and further enhance the customer experience, you can pass in a new parameter, “lang” when you hand off to 2CO.

As promised, we are staying true to our commitment of continuously improving our customer experience. By offering our service in multiple languages and facilitating better communication with customers, we are taking one more step toward improving customer conversion rates.

Traditional Chinese, Danish, Dutch, French, German, Greek, Italian, Japanese, Norwegian, Portuguese, Slovenian, European Spanish, Latin Spanish, and Swedish are now available in addition to English. To see working examples and integration instructions, please see our updated Knowledge Base article “Do you offer any languages other than English?”

As we monitor the success of this first round of translations, we hope you continue to provide us suggestions for a second round of language translations that will help reach us out to even more customers.

Stay tuned for more news on positive changes to the purchase routine as we continue to test and refine our layout, research additional languages and consider alternative payment options. We thank all of you who provided valuable feedback throughout the testing process.

Please note Wednesday, January 7 will mark the launch of a significant upgrade to our standard purchase routine including a new feature that will translate the entire routine into 15 different languages. 2CO’s Product Development staff has been beta testing the system since mid-December and has experienced positive results; therefore, an on-time launch remains imminent.

The translation feature will provide customers one-click translations of our checkout screens as well as an option for you to point sales to a translated version of your choice, to better meet the needs of your primary customer base. In addition to English, purchase will be available in Traditional Chinese, Danish, Dutch, French, German, Greek, Italian, Japanese, Norwegian, Portuguese, Slovenian, European Spanish, Latin Spanish, and Swedish.

If you haven’t had a chance to view the new system, you can still do so by clicking the beta links on the previous announcement. The system will remain in beta through January 6. We value your opinions and thank those of you who have taken the time to familiarize yourself with the system and provide constructive feedback.

Happy New Year and best of luck in 2009!

Do you say “checkout” but a subset of your customers say it differently? We have your solution.

Staying true to our commitment of diversifying features to remain focused on the needs of an expanding global audience, 2Checkout has officially launched the beta of a new purchase routine loaded with 14 language translations for customers to choose during checkout.

The new feature, located in the top right corner of the purchase page in native characters, will provide immediate translation of 2CO’s standard purchase routine with a single click. Better yet, once the system goes live early next year, vendors will be able to direct customer traffic to the translated version of their choice, to eliminate the extra step of translating the English version for their international customer base.

In addition to English, the new purchase routine will include Traditional Chinese, Danish, Dutch, French, German, Greek, Italian, Japanese, Norwegian, Portuguese, Slovenian, European Spanish, Latin Spanish, and Swedish. Click on any of the following sample links to test the translation process:

Please do not point real sales to the attached beta pages, as they are currently for viewing and testing only.

• Danish
• Greek
• Spanish (European)
• Spanish (Latin American)
• French
• German
• Italian
• Japanese
• Norwegian
• Dutch
• Portuguese
• Slovenian
• Swedish
• Chinese (Traditional)

We value your feedback on ease-of-use, flow, and translation accuracy while verifying this new feature through beta. We anticipate it will pay significant dividends for your outreach and every day interaction with a worldwide customer base that grows daily. Once the testing period is complete and we have applied any changes based upon your suggestions, we will launch the pages for integration.