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	<title>2Checkout.com</title>
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	<link>http://www.2checkout.com/community</link>
	<description>merchant account / credit card processing alternative</description>
	<pubDate>Wed, 01 Jul 2009 22:32:45 +0000</pubDate>
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			<item>
		<title>Shopping Carts</title>
		<link>http://www.2checkout.com/community/blog/knowledge-base/suppliers/tech-support/3rd-party-carts/shopping-carts/</link>
		<comments>http://www.2checkout.com/community/blog/knowledge-base/suppliers/tech-support/3rd-party-carts/shopping-carts/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 20:06:02 +0000</pubDate>
		<dc:creator>cliff</dc:creator>
		
		<category><![CDATA[2Checkout Blog]]></category>

		<category><![CDATA[3rd Party Carts]]></category>

		<category><![CDATA[E-Commerce]]></category>

		<guid isPermaLink="false">http://www.2checkout.com/community/?p=1356</guid>
		<description><![CDATA[2Checkout is supported by an ever-growing list of third-party shopping carts.
Traditional shopping carts, like X-Cart and ClickCartPro, have supported 2CO for many years now. Others, like Summer Cart and ViArt, are more recent additions. 2CO is also supported by hosted shopping carts like 3DCart and hosted invoicing systems like FreshBooks.
We&#8217;re proud to recommend these carts [...]]]></description>
			<content:encoded><![CDATA[<p>2Checkout is supported by an ever-growing list of third-party shopping carts.</p>
<p>Traditional shopping carts, like <a href="http://www.2checkout.com/community/blog/knowledge-base/suppliers/tech-support/3rd-party-carts/recommended-carts/x-cart/">X-Cart</a> and <a href="http://www.2checkout.com/community/blog/knowledge-base/suppliers/tech-support/3rd-party-carts/recommended-carts/clickcartpro/">ClickCartPro</a>, have supported 2CO for many years now. Others, like <a href="http://www.2checkout.com/community/blog/knowledge-base/suppliers/tech-support/3rd-party-carts/recommended-carts/summer-cart/">Summer Cart</a> and <a href="http://www.2checkout.com/community/blog/knowledge-base/suppliers/tech-support/3rd-party-carts/recommended-carts/viart-shop/">ViArt</a>, are more recent additions. 2CO is also supported by hosted shopping carts like <a href="http://www.2checkout.com/community/blog/knowledge-base/suppliers/tech-support/3rd-party-carts/recommended-carts/3dcart/">3DCart</a> and hosted invoicing systems like <a href="http://www.2checkout.com/community/blog/knowledge-base/suppliers/tech-support/3rd-party-carts/recommended-carts/freshbooks/">FreshBooks</a>.</p>
<p>We&#8217;re proud to recommend these carts and services and all of the others we&#8217;ve reviewed and confirmed for compatibility. <a href="http://www.2checkout.com/community/blog/category/knowledge-base/suppliers/tech-support/3rd-party-carts/recommended-carts/">You can see our entire recommended cart list, organized by category (PHP, ASP, Hosted Services, etc.), here.</a> There&#8217;s a solution for almost every need and we&#8217;re adding more all the time, so check back frequently.</p>
<p>If you have developed a 2CO-compatible shopping cart and would like to have it included in our recommendations, please email us directly at integration@2co.com and we&#8217;ll be happy to provide all the information you need to confirm compatiblity.</p>
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		</item>
		<item>
		<title>Spotlight Supplier: GemGfx</title>
		<link>http://www.2checkout.com/community/blog/spotlight/spotlight-vendor/spotlight-supplier-gemgfx/</link>
		<comments>http://www.2checkout.com/community/blog/spotlight/spotlight-vendor/spotlight-supplier-gemgfx/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 14:01:36 +0000</pubDate>
		<dc:creator>2checkout</dc:creator>
		
		<category><![CDATA[Spotlight Vendor]]></category>

		<guid isPermaLink="false">http://www.2checkout.com/community/?p=1353</guid>
		<description><![CDATA[GemGfx- Design Outsourcing

GemGfx for High Quality Design Outsource Solutions!
GemGfx is the number one quality driven, customer service oriented, graphic and website design outsourcing solution in Trinidad and Tobago. We also provide affordable web hosting, branding and customized CMS solutions. Let us take you to the next level. 
Why Choose GemGfx for Outsourcing
Graphic and Web Design [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gemgfx.com/"><img src="http://www.2checkout.com/community/wp-content/plugins/db_image_manager.php?image_id=216" border="0" alt="GemGfx" hspace="4" align="right" /></a><strong><em>GemGfx- Design Outsourcing<br />
</em></strong></p>
<p><strong>GemGfx for High Quality Design Outsource Solutions!</strong><br />
GemGfx is the number one quality driven, customer service oriented, graphic and website design outsourcing solution in Trinidad and Tobago. We also provide affordable web hosting, branding and customized CMS solutions. Let us take you to the next level. </p>
<p><strong>Why Choose GemGfx for Outsourcing</strong><br />
Graphic and Web Design outsourcing assists an organization or individual with minimal resources, to acquire high quality graphic design solutions at very affordable costs and within deadline targets. Organizations realize that outsourcing their Graphic and Web Design projects to a company with a strong creative background is essential to the project&#8217;s success. Graphic and Web Design outsourcing is by far the most feasible option when compared to hiring an advertising agency or firm. There are a growing number of organizations who are choosing to outsource their Graphic and Web design projects. GemGfx is a Graphic and Web Design company that is specialized in the field of Graphic and Web Design and has expertise in executing online projects.</p>
<p>Click here to visit the <a href="http://www.gemgfx.com/">GemGfx.com </a></p>
<p align="right"><a href="http://www.2checkout.com/community/blog/newest/apply-to-be-a-2co-featured-supplier/">Click here to apply to be a 2CO Spotlight.</a></p>
<div><a href="http://www.addthis.com/bookmark.php" onclick="window.open('http://www.addthis.com/bookmark.php?pub=&amp;url=http%3A%2F%2Fwww.2checkout.com%2Fcommunity%2Fblog%2Fspotlight%2Fspotlight-vendor%2Fspotlight-supplier-gemgfx%2F&amp;title=Spotlight+Supplier%3A+GemGfx', 'addthis', 'scrollbars=yes,menubar=no,width=620,height=520,resizable=yes,toolbar=no,location=no,status=no'); return false;" title="Bookmark using any bookmark manager!" target="_blank"><img src="http://s3.addthis.com/button1-bm.gif" width="125" height="16" border="0" /></a></div>]]></content:encoded>
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		</item>
		<item>
		<title>E-Coupon Use Increases</title>
		<link>http://www.2checkout.com/community/blog/2checkout-blog/e-coupon-use-increases/</link>
		<comments>http://www.2checkout.com/community/blog/2checkout-blog/e-coupon-use-increases/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 19:45:29 +0000</pubDate>
		<dc:creator>bion</dc:creator>
		
		<category><![CDATA[2Checkout Blog]]></category>

		<category><![CDATA[E-Commerce]]></category>

		<category><![CDATA[coupons]]></category>

		<guid isPermaLink="false">http://www.2checkout.com/community/?p=1342</guid>
		<description><![CDATA[An Internet News article reports that coupon use is becoming more and more popular when buying things online. 
&#8220;The news comes at a time when online coupon use is experiencing unprecedented growth, as a new generation of bargain hunters &#8212; those who do not subscribe to newspapers or clip physical coupons &#8212; turn to the [...]]]></description>
			<content:encoded><![CDATA[<p>An <a href="http://www.internetnews.com/bus-news/article.php/3826866/ECoupon+Use+Growing+at+Rapid+Clip.htm">Internet News</a> article reports that coupon use is becoming more and more popular when buying things online. </p>
<blockquote><p>&#8220;The news comes at a time when online coupon use is experiencing unprecedented growth, as a new generation of bargain hunters &#8212; those who do not subscribe to newspapers or clip physical coupons &#8212; turn to the Internet for the convenience and vast selection realized by the digital format.&#8221;</p></blockquote>
<p>This should not be surprising as more and more shoppers are looking to save money. Coupons have long been used to introduce new customers to products or a new store. As more shoppers turn to the Internet, it seems logical that coupon use would continue to grow.</p>
<p>Coupons are actually easy to integrate into an existing payment structure. <a href="http://allbusiness.businessweek.com/sales/internet-e-commerce/3917-1.html">Business week</a> gives some very good example of how to integrate coupons with your existing marketing and payment programs. Some of my favorites are:</p>
<ul>
<li><strong>Customer loyalty </strong>- Giving frequent shoppers a discount on future purchases</li>
<li><strong>Incentives </strong>- Giving an instant coupon to encourage a sale</li>
<li><strong>Increasing add-on sales</strong> - Using a coupon to sell related items</li>
</ul>
<p>If you would like to use coupons on your site, we provide helpful &#8220;how to&#8221; articles on <a href="http://www.2checkout.com/community/blog/knowledge-base/suppliers/tech-support/new-vendor-admin/new-vendor-admin-create-coupon/">Creating a Coupon</a> as well as <a href="http://www.2checkout.com/community/blog/knowledge-base/suppliers/tech-support/new-vendor-admin/new-vendor-admin-edit-coupon/">Changing Existing Coupons</a> . Share any thoughts you have on coupons with the Community.</p>
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		</item>
		<item>
		<title>2Checkout Featured at Internet Dating Conference</title>
		<link>http://www.2checkout.com/community/blog/2checkout-blog/2checkout-featured-at-internet-dating-conference/</link>
		<comments>http://www.2checkout.com/community/blog/2checkout-blog/2checkout-featured-at-internet-dating-conference/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 20:56:13 +0000</pubDate>
		<dc:creator>vcleary</dc:creator>
		
		<category><![CDATA[2Checkout Blog]]></category>

		<category><![CDATA[E-Commerce]]></category>

		<guid isPermaLink="false">http://www.2checkout.com/community/?p=1332</guid>
		<description><![CDATA[Vic Cleary and Geno Arce from 2Checkout will be featured speakers at the Internet Dating Conference (iDate) in Beverly Hills, California Friday, June 26.
Cleary and Arce will provide internet dating executives and entrepreneurs a product demonstration of 2Checkout’s features and benefits explaining why 2CO is an excellent value for businesses competing in the online dating [...]]]></description>
			<content:encoded><![CDATA[<p>Vic Cleary and Geno Arce from 2Checkout will be featured speakers at the <a href="http://www.internetdatingconference.com/">Internet Dating Conference (iDate)</a> in Beverly Hills, California Friday, June 26.</p>
<p>Cleary and Arce will provide internet dating executives and entrepreneurs a product demonstration of 2Checkout’s features and benefits explaining why 2CO is an excellent value for businesses competing in the online dating space.</p>
<p>iDate, the largest Internet Dating and Social Networking business management conference of its kind, is held twice in the U.S. and at least once internationally each year.  Event topics include internet dating business strategies, payments, mobile technologies and marketing, social networks, and a number of legal and consumer safety issues.</p>
<p>In addition to Friday’s product demonstration, 2Checkout will also be compared to a variety of e-commerce options used by online dating companies in a discussion led by Courtland Brooks’ Director of Strategy, Glenn Millar at 9:00 a.m. the same day, titled &#8220;Removing the Veil: Payment Processor Rates and Options for Dating Companies&#8221;.  Attendees interested in learning more can also speak to a 2Checkout representative at the company’s booth during the event’s Expo starting Thursday, June 24.</p>
<div><a href="http://www.addthis.com/bookmark.php" onclick="window.open('http://www.addthis.com/bookmark.php?pub=&amp;url=http%3A%2F%2Fwww.2checkout.com%2Fcommunity%2Fblog%2F2checkout-blog%2F2checkout-featured-at-internet-dating-conference%2F&amp;title=2Checkout+Featured+at+Internet+Dating+Conference', 'addthis', 'scrollbars=yes,menubar=no,width=620,height=520,resizable=yes,toolbar=no,location=no,status=no'); return false;" title="Bookmark using any bookmark manager!" target="_blank"><img src="http://s3.addthis.com/button1-bm.gif" width="125" height="16" border="0" /></a></div>]]></content:encoded>
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		</item>
		<item>
		<title>Spotlight Product: Café Milagro</title>
		<link>http://www.2checkout.com/community/blog/spotlight/spotlight-product/spotlight-product-cafe-milagro/</link>
		<comments>http://www.2checkout.com/community/blog/spotlight/spotlight-product/spotlight-product-cafe-milagro/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 14:16:02 +0000</pubDate>
		<dc:creator>2checkout</dc:creator>
		
		<category><![CDATA[Spotlight Product]]></category>

		<guid isPermaLink="false">http://www.2checkout.com/community/?p=1307</guid>
		<description><![CDATA[Café Milagro
Established in 1994, Café Milagro is Costa Rica’s premier artisan coffee roaster.  Costa Rica’s finest, mountain-grown, Arabica beans are meticulously prepared in small batches in a custom-designed 25 kilo roaster. Specialty coffees are sourced from plantations in Tarrazu, Tres Rios and other prestigious regions.  Rich, volcanic soil, high elevation, ideal climate and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.cafemilagro.com/"><img src="http://www.2checkout.com/community/wp-content/plugins/db_image_manager.php?image_id=214" alt="Café Milagro" align="right" border="0" hspace="4" /></a><strong><em>Café Milagro</em></strong></p>
<p>Established in 1994, Café Milagro is Costa Rica’s premier artisan coffee roaster.  Costa Rica’s finest, mountain-grown, Arabica beans are meticulously prepared in small batches in a custom-designed 25 kilo roaster. Specialty coffees are sourced from plantations in Tarrazu, Tres Rios and other prestigious regions.  Rich, volcanic soil, high elevation, ideal climate and generations of experience culminate in a perfect balance of aroma, body and acidity.</p>
<p>Sustainability is the cornerstone of Café Milagro’s philosophy of corporate responsibility.  As a founding member of the Titi Conservation Alliance, a portion of profits are dedicated to the preservation of Costa Rica’s endangered Titi Monkey.  Projects vital to the species survival include the creation of a biological corridor, environmental education in local schools and promotion of sustainable development in the community.  Furthering their commitment to the natural environment, Café Milagro also donates one percent of sales to 1% For The Planet.</p>
<p>Click here to visit <a href="http://www.cafemilagro.com/">CafeMilagro.com</a></p>
<p align="right"><a href="http://www.2checkout.com/community/blog/newest/apply-to-be-a-2co-featured-supplier/">Click here to apply to be a 2CO Spotlight.</a></p>
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		</item>
		<item>
		<title>2Checkout Mascot Search</title>
		<link>http://www.2checkout.com/community/blog/2checkout-blog/2checkout-mascot-search/</link>
		<comments>http://www.2checkout.com/community/blog/2checkout-blog/2checkout-mascot-search/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 19:35:56 +0000</pubDate>
		<dc:creator>2checkout</dc:creator>
		
		<category><![CDATA[2Checkout Blog]]></category>

		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.2checkout.com/community/?p=1294</guid>
		<description><![CDATA[We really do love our pets here at 2CO, and I bet you do too! I also know that we have some very talented artists who visit here. You can help us find our new mascot by sending us a picture of your pets or some of your art! Personally, I can&#8217;t wait to see [...]]]></description>
			<content:encoded><![CDATA[<p>We really do love our pets here at 2CO, and I bet you do too! I also know that we have some very talented artists who visit here. You can help us find our new mascot by sending us a picture of your pets or some of your art! Personally, I can&#8217;t wait to see the dogs and cats and birds and other assorted animal-friends as well as some really excellent art.</p>
<p><strong>Guidelines</strong>:</p>
<ul>
<li>All photos/drawings must have a proper logo (2Checkout.com, 2Checkout or 2CO).</li>
<li>Please keep all photos/drawings tasteful (no nudity/illicit behavior).</li>
<li>Only one entry per person.</li>
<li>You may submit your entry via email or mail.</li>
<li>Entries must include your name, email address, supplier id (if applicable) and mailing address in your email or mailed entry.</li>
<li>Only entries received on or before July 30, 2009 will be accepted.</li>
</ul>
<p><strong>Please submit all entries by mail to</strong>:</p>
<p>2Checkout.com<br />
Attn: Mascot Contest<br />
1785 O’Brien Rd.<br />
Columbus, OH 43228</p>
<p><strong>Or by email</strong>:</p>
<p>Mascot@2co.com</p>
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		</item>
		<item>
		<title>Spotlight Supplier: MagneticOne</title>
		<link>http://www.2checkout.com/community/blog/spotlight/spotlight-vendor/spotlight-supplier-magneticone/</link>
		<comments>http://www.2checkout.com/community/blog/spotlight/spotlight-vendor/spotlight-supplier-magneticone/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 16:03:41 +0000</pubDate>
		<dc:creator>2checkout</dc:creator>
		
		<category><![CDATA[Spotlight Vendor]]></category>

		<category><![CDATA[Spotlight Supplier]]></category>

		<guid isPermaLink="false">http://www.2checkout.com/community/?p=1289</guid>
		<description><![CDATA[MagneticOne – Innovative Software Development

MagneticOne is an innovative software development company specializing in e-commerce software development. We create store managers and modules for different shopping carts (osCommerce, CRE Loaded, X-Cart, Zen-Cart, Pinnacle Cart) to make marketing process more efficient and less time consuming.
We provide fresh e-commerce solutions for most convenient store management, SEO automation, export [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.magneticone.com/"><img src="http://www.2checkout.com/community/wp-content/plugins/db_image_manager.php?image_id=213" border="0" alt="MagneticOne" hspace="4" align="right" /></a><strong><em>MagneticOne – Innovative Software Development<br />
</em></strong></p>
<p>MagneticOne is an innovative software development company specializing in e-commerce software development. We create store managers and modules for different shopping carts (osCommerce, CRE Loaded, X-Cart, Zen-Cart, Pinnacle Cart) to make marketing process more efficient and less time consuming.</p>
<p>We provide fresh e-commerce solutions for most convenient store management, SEO automation, export of your products/services into shopping comparison engines and affiliate networks, and email marketing. Our software helps to increase the conversion of your online business, to force more sales and organize communication between you and your customers.</p>
<p>MagneticOne products and documentation are delivered electronically, via the Internet. All products are easy to install and use, thus no special technical skills are necessary. Visit us today and get more ideas for your online business.</p>
<p>Click here to visit the <a href="http://www.magneticone.com/store/">MagneticOne Store</a></p>
<p align="right"><a href="http://www.2checkout.com/community/blog/newest/apply-to-be-a-2co-featured-supplier/">Click here to apply to be a 2CO Spotlight.</a></p>
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		</item>
		<item>
		<title>Why Small Businesses Can Win in This Economy</title>
		<link>http://www.2checkout.com/community/blog/2checkout-blog/why-small-businesses-can-win-in-this-economy/</link>
		<comments>http://www.2checkout.com/community/blog/2checkout-blog/why-small-businesses-can-win-in-this-economy/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 20:19:42 +0000</pubDate>
		<dc:creator>bion</dc:creator>
		
		<category><![CDATA[2Checkout Blog]]></category>

		<category><![CDATA[E-Commerce]]></category>

		<guid isPermaLink="false">http://www.2checkout.com/community/?p=1275</guid>
		<description><![CDATA[In a recent article on the Harvard Business Publishing website, Peter Bregman writes:
Small companies with low overhead, reliable owners, a small number of committed employees, personal client relationships, and sustainable business models that drive a reasonable profit are the great opportunity of our time.
He also make the case for establishing relationships with your customers. Something [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blogs.harvardbusiness.org/bregman/2009/03/why-small-companies-will-win-i.html">In a recent article</a> on the Harvard Business Publishing website, Peter Bregman writes:</p>
<blockquote><p>Small companies with low overhead, reliable owners, a small number of committed employees, personal client relationships, and sustainable business models that drive a reasonable profit are the great opportunity of our time.</p></blockquote>
<p>He also make the case for establishing relationships with your customers. Something many of you are <a href="http://www.2checkout.com/community/blog/2checkout-blog/building-community/">already doing</a>.</p>
<blockquote><p>We simply don&#8217;t trust companies anymore. We trust people.</p></blockquote>
<p>This is something that I think most of us can understand. We are individual small businesses establishing relationships with individual customers. If Mr. Bregman is correct, we are the ones who will be winning in this economy. Nice to hear.</p>
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		<title>2Checkout Vendor Featured on US Television</title>
		<link>http://www.2checkout.com/community/blog/2checkout-blog/2checkout-vendor-featured-on-us-television/</link>
		<comments>http://www.2checkout.com/community/blog/2checkout-blog/2checkout-vendor-featured-on-us-television/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 20:04:15 +0000</pubDate>
		<dc:creator>bion</dc:creator>
		
		<category><![CDATA[2Checkout Blog]]></category>

		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.2checkout.com/community/?p=1252</guid>
		<description><![CDATA[On May 12, &#8220;The Today Show&#8221; hosted Chris Lilly, the author of Big Bob&#8217;s BBQ Book. During the segment, Chris showcased his favorite grill, the Komodo Kamado, made by 2Checkout vendor Dennis Linkletter&#8217;s company. Nice going guys, and nice grill too!
I made a point to visit the Today Show&#8217;s website to get a copy of [...]]]></description>
			<content:encoded><![CDATA[<p>On May 12, <a href="http://today.msnbc.msn.com/id/26184891/vp/30698556#30698556">&#8220;The Today Show&#8221;</a> hosted Chris Lilly, the author of <strong>Big Bob&#8217;s BBQ Book</strong>. During the segment, Chris showcased his favorite grill, the <a href="http://www.komodokamado.com/KomodoKamadoNew/">Komodo Kamado</a>, made by 2Checkout vendor Dennis Linkletter&#8217;s company. Nice going guys, and nice grill too!</p>
<p>I made a point to visit the Today Show&#8217;s website to get a copy of the <a href="http://today.msnbc.msn.com/id/30686517">Loaf-Pan Chicken</a>. Now I just have to find someone to actually make it.</p>
<p><a href="http://www.komodokamado.com/forum/viewtopic.php?t=3075&amp;highlight=today+show">Join the discussion on the Komodo Kamado website.</a></p>
<p>Have you been mentioned in local, regional, national media? <a href="mailto:bion@2co.com">Let us know</a>. We will be happy to share the news!</p>
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		<title>Having a Strong Refund Policy</title>
		<link>http://www.2checkout.com/community/blog/2checkout-blog/having-a-strong-refund-policy/</link>
		<comments>http://www.2checkout.com/community/blog/2checkout-blog/having-a-strong-refund-policy/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 18:33:16 +0000</pubDate>
		<dc:creator>bion</dc:creator>
		
		<category><![CDATA[2Checkout Blog]]></category>

		<category><![CDATA[E-Commerce]]></category>

		<guid isPermaLink="false">http://www.2checkout.com/community/?p=1177</guid>
		<description><![CDATA[We recently talked about building a community as a means of developing relationships with your customers. One positive result of having a strong community is the development of trust between you and your customers. With understandable fears of identity theft, establishing this trust can go a long way in making that initial sale.
Two other ways [...]]]></description>
			<content:encoded><![CDATA[<p>We recently talked about <a href="http://www.2checkout.com/community/blog/2checkout-blog/building-community/">building a community</a> as a means of developing relationships with your customers. One positive result of having a strong community is the development of trust between you and your customers. With understandable fears of identity theft, establishing this trust can go a long way in making that initial sale.</p>
<p>Two other ways to gain the trust of potential customers is having a clear guarantee and a return policy. Both of these tell your customers that you are willing to stand behind your product. Making sure that your customers know your refund policy before purchasing directly reduces the number of chargebacks you will receive.</p>
<p><span id="more-1177"></span><strong>Tips:</strong></p>
<ul>
<li><strong>Have the guarantee and refund/return policy clearly stated on your site</strong>.<br />
Showing the benefits of your product is important. Your confidence in your product is equally important. Make the guarantee a highlight of your site not an afterthought - your customers will appreciate it.</li>
<li><strong>Have the terms of the policy easy to find and easy to understand.</strong><br />
No shopper wants to feel like they are reading a legal contract. Put the terms of your refund and/or return policy in easy to understand language. Make the process to get a refund or make a return as simple as you can.</li>
<li><strong>Make your policies strong.</strong><br />
A merchant/customer relationship is a partnership. You provide something in exchange for something else (money) - both sides of this transaction are equally important. If your customer feels that they are having to take the greater risk in purchasing your product, they will likely move on. For example, one week trial period is a greater risk for the customer than a one month trial period. The longer you extend your guarantee, the stronger it is. If customers feel that they have more time to test a product, the longer and more often they will use it. The more they use it, the more likely they are to keep it. Most refunds happen within the first month of a purchase, longer refund windows do not always increase the number of refunds, some findings indicate that it actually reduces the number of refunds.</li>
</ul>
<p>One often overlooked side-effect of having a refund policy is the reduction of chargebacks. If you have an unsatisfied customer, they are going to want some resolution. If that resolution cannot come from you, they will seek that resolution from their bank. While both refunds and chargebacks ultimately mean giving the customer their money back there are <a href="http://www.2checkout.com/community/blog/2checkout-blog/refund-vs-chargeback/">enough differences</a> to make refunding a purchase more desirable than having a charge disputed by a bank.</p>
<p>Trust is important in buying and selling online. Having strongly worded return and refund policies is just one way to build trust in your company.</p>
<p><strong>Further Reading:</strong>
<ul>
<li><a href="http://www.score.org/m_pr_9.html">Guarantee Marketing</a></li>
<li><a href="http://www.badmarketingideas.com/poorguarantee.htm">Poor Guarantees</a></li>
<li><a href="http://eba.benefitnews.com/news/guarantees-a-good-way-to-make-good-on-the-promise-of-superior-service-2671865-1.html">Employee benefit Advisor</a></li>
</ul>
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