Spotlight Supplier: DemoWolf

DemoWolf.comDemoWolf

DemoWolf produces online Flash-based video support tutorials for the web hosting industry. Founded in 2005, DemoWolf currently has over 3,600 video tutorials in inventory, including over 1,400 Voice tutorials (Flash tutorials with voice narration), with new video tutorials being added every month. Web hosting providers can purchase these tutorials and have them re-branded for their own websites by having their logo inserted into the first and last frame of every video tutorial (this service offered free of charge by DemoWolf upon purchase of the tutorials).

DemoWolf’s vast array of support tutorials include tutorials on cPanel, Parallels Plesk, H-Sphere, Helm, Direct Admin, Email applications, Updating DNS settings, Domain Transfers, setting up Private Nameservers, FTP programs, Horde, Squirrelmail and Roundcube webmail programs, phpMyAdmin, PayPal, PhotoShop, Joomla, WordPress, Gallery, CubeCart, ZenCart, Magento Commerce, WHMCS, and many other applications often provided by web hosting companies. Many tutorials are also available in Spanish, French, Greek, Dutch and several other languages.

DemoWolf also produces custom video support tutorials for companies who have their own specific needs or applications, for which they want their own custom tutorials. It is with this custom production service that sees DemoWolf expanding beyond the web hosting industry.

Click here to visit DemoWolf.com

Click here to apply to be a 2CO Spotlight.

International Fraud Awareness Week – November 8-14, 2009

This week is International Fraud Awareness Week. The Association of Certified Fraud Examiners (ACFE) has information and resources that can be used by anyone to combat all types of fraud.

“This weeklong campaign encourages business leaders and employees to proactively take steps to minimize the impact of fraud by promoting anti-fraud awareness and education.”

Share your ideas with us this week in a series of articles that will help define different types of fraud, highlight 2Checkout’s role in fighting fraud, and what we can all do to reduce the amount of fraud. By working together and communicating our ideas we can make online shopping safer for both customers and merchants.

Holiday Gift Ideas from 2Checkout Suppliers

The Holiday Season is fast approaching. It is time to turn our thoughts toward the ones we love and search for that perfect gift. 2Checkout Suppliers have a variety of gift ideas that that will be perfect for your gift-giving needs. Here is a brief list of suppliers from around the world ready to help you spread some Holiday Cheer!

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Holiday Shoppers Will Compare Online Retailers: Will They Choose YOU?

By Karon Thackston © 2009, All Rights Reserved

A recent article found in Internet Retailer revealed that 85% of consumers plan to shop online this holiday season.  Sixty-nine percent plan to make holiday purchases online.  The survey goes on to say that 57% of shoppers are planning to use the Internet to “compare different retailers to find the best price.”

This comes as no surprise during a time of economic upheaval.  But is your ecommerce site ready to convert these shoppers?  What if you offer the same price as many other retailers?  Or even a higher price?  Are dollar signs the only card consumers are willing to play this holiday season?  No.

During an economic challenge, the focus isn’t necessarily just on price alone.  What shoppers want is value.  Sure, it’s an old-school term, but it still holds just as true today as it did in the ‘70s and even the ‘30s.

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Increasing Online Sales

Smashing Magazine has an article that shows common website usability problems and ways to avoid or fix them.

“The goal of user interface design is to make a website easier for visitors to use. For online stores, fixing problems brings in more visitors who browse more products for a longer period of time. Even simple fixes, like not requiring registration for purchases, can have a huge effect on your bottom line. Keep these common problems in mind the next time you design an online store. Your customers will thank you for it.”

Having visited a large number of sites in my time on the Internet, I have to agree with the observations as well as the remedies.

Lead or Stand Aside

Authorized Duct Tape Marketing Coach

I don’t mean to get carried away with the title of this post, but since reading John Maxwell’s book, The 21 Irrefutable Laws of Leadership, I’m convinced that one of the key success factors to being a successful business owner is becoming a better leader.

Here’s the good news – becoming a better leader is a learned behavior, just like most other skills we learn.

So, what exactly is this thing we call leadership? What does it look like?

According to John Maxwell “leadership is influence – nothing more, nothing less”. Leadership may come in all shapes and sizes, but it only comes from influence and that can’t be mandated by a title, position or knowledge. It must be earned. The only thing a title can buy is a little time – either to increase your level of influence with others or to undermine it.

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X-Shops

X-Cart

X-Shops solution combines a flexible shopping cart engine with the whole set of technical services:

* Powerful e-commerce platform – X-Cart shopping cart including all of its commercial add-ons and free skin templates. 100% open source code and a template-driven design architecture along with numerous ready-made third-party solutions (available at an extra fee) enable you to customize your online store to suit your specific needs.

* Reliable and secure hosting service – Web servers configured and protected in full accordance with e-commerce industry standards (PCI DSS). Number of accounts per server is limited in order to achieve maximum performance. Every day backup of store files and databases.

* Qualified technical support – more than eight years of experience in e-Commerce.

This fact allows you to concentrate solely on sales, marketing and customer relations.

Web site: www.x-shops.com

Spotlight Supplier: Sell Downloads Guide

SellDownloadsGuide.comSell Downloads Guide

Sell Downloads Guide is a complete course, designed especially for beginners who are interested in selling digital downloads and setting up their own online business from scratch. From product creation to product security, web designing to uploading, creating a “Buy Now” button to delivering the product, writing an ebook to marketing, this course covers everything you need to finally start selling digital downloads online. There is no such thing as ‘get rich in one night’ and, thus, this course teaches real and practical techniques you must have in your possession to succeed as an internet business owner.

Click here to visit SellDownloadsGuide.com

Click here to apply to be a 2CO Spotlight.

Clearing the Mystery of PCI Compliance (Part 2)

Last week I wrote an article detailing how to comply with the first two PCI DSS Standards. In this article, I will show what is involved in complying with the two requirements in the “Protect Cardholder Data” standard.

Requirement 3: Protect stored cardholder data
Requirement 4: Encrypt transmission of cardholder data across open, public networks

We have provided a secure network to collect and store our customer’s information. Now, we need to turn our attention to the data itself. To fulfill requirement 3, we need to come up with a policy detailing how we will store card holder data. This sounds easy enough, just make a few decisions and stick with them. However, this is actually a bit more complicated as the PCI-DSS FAQ explains. There are 20 different criteria to meet. While I suggest reading the linked FAQ some highlights are:

  • 3.1 Keep cardholder data storage to a minimum.
  • 3.2 Do not store sensitive authentication data after authorization (even if encrypted).
  • 3.2.3 Do not store the personal identification number (PIN) or the encrypted PIN block.
  • 3.3 Mask PAN (Personal Account Number) when displayed (the first six and last four digits are the maximum number of digits to be displayed).

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2Checkout API Beta

2Checkout’s development staff has been dilligently working to create a back office application programming interface (API). This API will help vendors automate both the account and order management process through either their own custom development or through third party software that supports the API.

When used in conjunction with our Instant Notification System and CGI purchase parameters, the API will enable the creation of sophisticated and powerful order management systems.

We are currently conducting a private beta for the first 10 API calls. If you are a 2Checkout vendor or a software developer who would like to participate in this beta program, please send an email to techsupport@2co.com that includes the following information:

  • Your Name
  • Your 2CO Supplier ID Number(s)
  • Your Preferred Email Address

If you are a third party software developer, we would like to know the name, and anything else you would like to tell us about, of the product you develop.

After confirming the submitted account information, we will begin contacting those selected to participate, in the coming weeks.

Continue reading…

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