Congratulations to 2Checkout’s CFO/COO Kristin Dach for being chosen a WELD 2009 Calendar Honoree! WELD - Women for Economic and Leadership Development - is Ohio’s premier organization dedicated to furthering the issues of economic development for women, providing specific tools and skills to enhance their individual economic status. One of the goals of the organization is to raise the profile of women whose accomplishments should be recognized and considered for additional leadership positions within the community.

WELD annually recognizes an elite group of Central Ohio business women by producing a calendar of the “12 Women You Should Know.” We are happy to announce Kristin was chosen as one of the top 12 among a number of nominations. Through the establishment of the calendar, WELD helps showcase success and mobilize women to become more active participants in the leadership of area businesses, civic organizations and government.

For the record, 2CO Marketing is a big fan of summer, so we are pulling for a “Miss July” placement. Congratulations Kristin! Looks like we’ll have to trash our Jonas Brothers calendar and clear wall space for 2009.

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Click here to apply to be a 2CO Spotlight.

To help put the final touches on the 2Checkout.com Affiliate Marketing Program, 2CO is hosting an affiliate roundtable discussion Wednesday, July 30, to tap the expert minds of a diverse group of industry professionals experienced in affiliate marketing.

Seven roundtable panelists from a broad range of internet backgrounds including affiliate and internet marketing, ecommerce, and consulting will travel to 2Checkout headquarters in Columbus, Ohio to preview 2Checkout’s affiliate interface, learn about the program’s unique design and payment features, and provide constructive feedback for the final rollout. The goal is to generate unique opinions from professionals who have experienced the affiliate marketplace from different business perspectives. The six-hour rap session will prove fruitful for fine tuning features before the upcoming official product launch.

2Checkout is grateful for the impressive group of panelists scheduled to participate in the roundtable. The following is a list of bios highlighting their expertise.

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When a product is passed into 2Checkout’s purchase routine using our Plug and Play parameter set, the customer has the ability to edit their product quantity and navigate back to the supplier’s website using the continue shopping button. These options are great for someone selling many different products, but can get confusing when a single product is being sold or a script is passing in products using our Plug and Play parameter set. To help correct the confusion, 2Checkout has implemented the fixed parameter to lock the quantity fields in the purchase routine and remove the continue shopping button. This way, you will not have to worry about the duplicate product purchases that can lead to confusion and even sale abandonment.

Implementing this parameter is as easy as passing in the “fixed” parameter
with a value of “Y”. (Please note that this value is case sensitive and must be in uppercase.)

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Many 2CO suppliers like adding credit card logos to their site, so customers immediately see that they can pay for their purchases using one of these popular payment options.

To meet credit card association rules, the phrase “2Checkout.com is an authorized retailer for (your business name.)” must be included and logos must be displayed in a manner that accurately represents our relationship. To help with this, we have updated our recommended graphics to include two more payment options: PayPal and FX Source.

Please see the Can I have Credit Card logos on my Site or Cart? Knowledge Base article for more approved graphics.