In The Trenches With 2CO’s Prevention and Solutions Team

2Checkout.com’s Prevention and Solutions Team (PST) is wildly unpopular with a sector of the world’s e-commerce community – the unwelcome fraudulent sector. Charged with running 2CO’s daily risk and verification checks and serving as a front line defense, the staff would like nothing more than to approve every product and site interested in using 2Checkout’s services, but it is an impossible reality. More so, some of the scams encountered, quarantined, and stopped are constant reminders of the importance of 2Checkout’s world-class risk and verification service.

As a leading online reseller of 1.5 million products, 2Checkout hinges on the alertness of this seasoned department of investigators and compliance experts to separate dishonest and criminally minded vendors from the vast majority of honest businesses. Through this daily quest, PST faces an array of varied issues ranging from routine to bizarre. The following are three entertaining examples.

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2Checkout Calendar Girl

Congratulations to 2Checkout’s CFO/COO Kristin Dach for being chosen a WELD 2009 Calendar Honoree! WELD - Women for Economic and Leadership Development - is Ohio’s premier organization dedicated to furthering the issues of economic development for women, providing specific tools and skills to enhance their individual economic status. One of the goals of the organization is to raise the profile of women whose accomplishments should be recognized and considered for additional leadership positions within the community.

WELD annually recognizes an elite group of Central Ohio business women by producing a calendar of the “12 Women You Should Know.” We are happy to announce Kristin was chosen as one of the top 12 among a number of nominations. Through the establishment of the calendar, WELD helps showcase success and mobilize women to become more active participants in the leadership of area businesses, civic organizations and government.

For the record, 2CO Marketing is a big fan of summer, so we are pulling for a “Miss July” placement. Congratulations Kristin! Looks like we’ll have to trash our Jonas Brothers calendar and clear wall space for 2009.

Affiliate Marketer Meeting Update

Wow! Are affiliates fun, or what? Last week, we hosted our first 2Checkout affiliate marketing roundtable and it was an incredible success. Many thanks to all the panelists who traveled far and wide to our headquarters in Columbus, Ohio for a fun and informative discussion. The panelists were very knowledgeable and willing to share their industry “know how” with us. For this, we are very appreciative. Special thanks go out to our seven affiliate and e-commerce rock stars:

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Spotlight Supplier: JoomlaJunkie

JoomlaJunkieJoomlaJunkie

JoomlaJunkie is a premier Joomla! template provider and offers both free and commercial templates to the Joomla! Community. With just 30+ templates already available, there is bound to be a template in their artillery that is perfectly suited your next Joomla! project. All their templates are coded to the highest standard, with a strong attention to detail. JoomlaJunkie also pride themselves on their extremely high quality of support and customer service - this can be seen by visiting their profile page on the popular Joomla! resources site, Best of Joomla. Checkout JoomlaJunkie.com for more info.

Customer Testimonial:
All I can say is WOW!!! These guys are absolutely phenomenal. Their work is awesome and very precise. Although there are a lot of theme providers out there, Joomla Junkie far surpasses them with their level of detail and level of service.” - nickferguson

Click here to apply to be a 2CO Spotlight.

Spotlight Product: WORKetc Small Business Software

WORKetc Small Business SoftwareWORKetc Small Business Software

Let’s face it, running a business is hard work. You have deals to close, invoices to chase up, employees to manage, clients to keep smiling and your reputation and brand to protect.

If you’re like most small businesses, you probably run your business from an email program like Outlook and a bunch of excel spreadsheets. This was fine in the early days, but as you’ve taken on more clients and perhaps even staff, your old system just doesn’t cut it.

This is where WORKetc comes in. WORKetc is a total small business software management tool – an intranet that brings your employees, contractors, customers and management together online.

For example, your contractors can sign into your WORKetc web site and record their work hours using the time tracking software. Data from the time sheets is then used by the billing software to generate professional invoices. At the same time, project management software takes this information to update the progress of a client project. And via the management reports you can review financial and projects in real time.

Including tools such as time sheets, project management, billing, sales pipeline, help desk software, and document management, WORKetc makes your organization work better.

Click here to apply to be a 2CO Spotlight.

2Checkout Tapping Affiliate Minds for Feedback

To help put the final touches on the 2Checkout.com Affiliate Marketing Program, 2CO is hosting an affiliate roundtable discussion Wednesday, July 30, to tap the expert minds of a diverse group of industry professionals experienced in affiliate marketing.

Seven roundtable panelists from a broad range of internet backgrounds including affiliate and internet marketing, ecommerce, and consulting will travel to 2Checkout headquarters in Columbus, Ohio to preview 2Checkout’s affiliate interface, learn about the program’s unique design and payment features, and provide constructive feedback for the final rollout. The goal is to generate unique opinions from professionals who have experienced the affiliate marketplace from different business perspectives. The six-hour rap session will prove fruitful for fine tuning features before the upcoming official product launch.

2Checkout is grateful for the impressive group of panelists scheduled to participate in the roundtable. The following is a list of bios highlighting their expertise.

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Hurray For Hollywood…and 2Checkout!

Did you realize your 2Checkout-powered storefront is located next door to celebrity and greatness? A recent scan of 2Checkout accounts identified an eclectic mix of performing artists spanning a wide spectrum of entertainment interests. They may have little in common onstage but they all chose to rely on 2Checkout to power their website’s e-commerce function.

To promote a recent return to the ring, big time wrestling giant, The Ultimate Warrior, used 2Checkout to market webcast access of the match to his international fan base requesting live footage of the historic event held in Barcelona. Retired Marine Corps Gunnery Sergeant and star of the History Channel’s Mail Call, R. Lee Ermey , uses 2Checkout to market a variety of themed and branded promotional products. “Now drop and give me 25, Maggot!”

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Using the “Fixed” parameter

When a product is passed into 2Checkout’s purchase routine using our Plug and Play parameter set, the customer has the ability to edit their product quantity and navigate back to the supplier’s website using the continue shopping button. These options are great for someone selling many different products, but can get confusing when a single product is being sold or a script is passing in products using our Plug and Play parameter set. To help correct the confusion, 2Checkout has implemented the fixed parameter to lock the quantity fields in the purchase routine and remove the continue shopping button. This way, you will not have to worry about the duplicate product purchases that can lead to confusion and even sale abandonment.

Implementing this parameter is as easy as passing in the “fixed” parameter
with a value of “Y”. (Please note that this value is case sensitive and must be in uppercase.)

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Documentation Update

We’ve recently updated our third party cart parameter articles to simplify our integration requirements.

If you are developing a 2CO-compatible shopping cart, this consolidates our technical requirements into a single document, based on the parameter set you prefer.

Most developers will want to refer to our custom parameter set as detailed in the article titled What are 2Checkout.com’s own parameters?

Developers who prefer to use our supported subset of Authorize.net parameters will want to refer to the article titled What Authorize.net parameters does 2CO support?

As always, if you have any questions about integrating our service with your product, please contact us directly by telephone or by opening a support ticket in the Tech Support category.

Credit Card Logo Update

2Checkout.comMany 2CO suppliers like adding credit card logos to their site, so customers immediately see that they can pay for their purchases using one of these popular payment options.

To meet credit card association rules, the phrase “2Checkout.com is an authorized retailer for (your business name.)” must be included and logos must be displayed in a manner that accurately represents our relationship. To help with this, we have updated our recommended graphics to include two more payment options: PayPal and FX Source.

Please see the Can I have Credit Card logos on my Site or Cart? Knowledge Base article for more approved graphics.

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