Grow Your Business With Proven Word of Mouth Marketing Strategies

Authorized Duct Tape Marketing Coach

Word of Mouth Marketing, the oldest form of marketing is gaining ground again. How can business owners beat the current recession with Word of Mouth Marketing?

Educate and Nurture Your Current Customers

Don’t put all emphasis on new customer acquisition, but affirm your current customers,
find ways to develop loyalty programs that increase the lifetime value of your customers. Reward
clients with your time, attention and little extras – they will become enthusiastic promoters for your products and services.

Get Known as an Expert in a Niche Community

Are you creating compelling stories (ideas, articles, informative presentations or videos) that are picked up and shared person-to-person via social networking sites or within niche communities? If not, observe successful entrepreneurs in your niche and find out how they have become experts and what has contributed to their success. Participate in discussions, create conversations and relationships that help you become an expert and share your ideas.

Continue reading…

Spotlight Supplier: Algebrator step-by-step problem solver

Softmath.comAlgebrator step-by-step problem solver

Softmath is produced of a popular math education software package – Algebrator. A unique feature of this program is that it enables users to enter their own math problems, straight from the workbook. Once the problem is in the system, Algebrator can solve it step-by-step, showing detailed explanations of each step, when necessary. The software covers a wide range of topics, starting with grade school pre-algebra, all the way up to College and Linear Algebra.

Click here to visit Softmath.com

Click here to apply to be a 2CO Spotlight.

4 Advertising Mistakes That Are Costing You Money

Authorized Duct Tape Marketing Coach

Advertising is a key component of the lead generation. It is typically the most expensive tactic,  so it is important to create effective ads.

Browsing through a local business magazine, I noticed four common advertising mistakes:

Lack of an attention grabbing or confusing headline

While most of the ads had headlines, several headlines did little to communicate the benefit the company provides to their customers. Some were confusing when viewed in context of the overall ad. Two ads in particular made me think they were for health care companies, but after reading carefully, they turned out to be for construction companies.

Here is a headline from a construction company that does clearly communicate who they work with – “Let us show you how we make healthcare construction easier for your customers.”

Continue reading…

2Checkout.com, Inc. Names Tom Dailey President

Columbus, Ohio, September 28, 2009: 2Checkout.com, Inc., a leading provider of e-commerce and payments processing solutions for merchants, announced today the appointment of Tom E. Dailey as president of the company. Dailey is a 25+ year credit card and payments industry veteran who has held a number of executive and corporate board roles, most recently as head of Discover Card’s global merchant business.

Alan Homewood, founder of 2Checkout.com, stated, “we are happy to have Tom onboard as part of the 2CO family. Tom’s experience and leadership will be key as we take an already successful company to a new level.”

Established in 2000, and headquartered in Columbus, Ohio, 2Checkout.com (2CO) is a full service e-commerce solution servicing thousands of web-based businesses throughout the world. 2CO provides online businesses a merchant account alternative and a fully automated suite of backend services. In addition to a fast and secure checkout system accepting a wide variety of payment methods, 2CO offers built-in fraud protection, 24-hour customer care, PCI data storage compliance, an automated shopping cart and easy to use plug-n-play code.

Spotlight Supplier: SimpleHR

SimpleHRSimpleHR

SimpleHR is the #1 rated product on CNN’s List of Top 5 HR Tech Products for Small Business. SimpleHR is now used in over 25 countries globally from the USA and Canada to Australia and New Zealand. Recent studies have found that when companies use systems such as SimpleHR they can increase the value of their business by over 20%.

Human Resources software should make HR tasks easier. SimpleHR will do that and more. This employee management system can simplify your workflow, increase efficiency and quickly become an essential tool in your HR workday. SimpleHR provides the ability to maintain all employee confidential information in a single database. Manage Salary History, Benefits, Performance Reviews, Training, Vacations, Attendance, Health/Safety, Automated Reminders, HR Documents and 50+ standard Reports.

SimpleHR benefits small companies by providing One Place for all Employee Information and Instant Access to Personnel Files to help management answer common questions like: How many vacation days do I have left? Reporting allows users to easily report on everything from Salary history to company property usage. It increases Employee Retention with better communication and on-time performance reviews. By lowering Turnover you’ll reduce recruitment, training and overall administration costs.

Click here to visit SimpleHR.ca

Click here to apply to be a 2CO Spotlight.

Let’s Do Lunch!

2Checkout representatives are on the road again and we would love having the opportunity to continue meeting and treating our vendors!

If you see that one of us is going to be in your area, please email reservations@2co.com to schedule a time for one of our representatives to take you out for lunch or dinner. This is one of many ways to show our appreciation and personalize your partnership with 2Checkout.com. Following is a list of locations and dates (schedules permitting) that will be available:

  • Sept 28-Oct7: San Francisco, CA
  • Oct. 18-20: Las Vegas, NV
  • Nov 17-20: New York, NY
  • Jan 27-30, 2010: Miami, FL
  • July 18-20, 2010: Austin, TX

Keep an eye on our homepage for updates and additions as we confirm dates throughout the year.

We look forward to meeting you!

Last Chance for South Africans to Try 2Checkout for Free

There is only one more week left for South Africans to take advantage of 2Checkout’s no-risk free sign up offer.

The offer, which was recently extended through September, will expire Thursday, October 1, 2009 at 12:00 a.m. EST. South African businesses anxious to integrate a new e-commerce solution and try our system on for size, are encouraged to signup as soon as possible and enjoy the $49 USD savings.

Detailed information highlighting 2Checkout’s international advantages, as well as a link to the free signup offer for South African-based businesses is still available.

In related news, 2CO will soon be announcing the integration of five additional international currencies to its purchase routine, including the South African Rand. Stay tuned for more details.

Checkout. Then set up Your Checkout

Authorized Duct Tape Marketing Coach
Over the last few years I have had the pleasure of being involved in a number of e-commerce projects on behalf of clients. And in that time, as the internet has grown more and more in popularity and as more people have seen it as a possible route to riches, I have recognised a growing trend – an increasing amount of people who want to build an e-commerce business, but have given very little thought as to what their specific products will be, who their target market is and how they are going market their business and create sales. They just want to be like Amazon or Dell. Then as long as they get a solution with all the bells and whistles, with a bit of SEO everything will be fine. Then comes the disappointment – the orders don’t flood in.

In order to be successful in online e-commerce, the same basic business principles apply. You must research your market – there must be a need or desire for your product. You must asses the competition, who else is doing what you want to do and how are they doing it? What are the market segments or niches within your chosen market? Are there obvious areas of opportunity or are certain areas saturated? Then look at your own goals and objectives, will your business give you the returns you’re looking for, both personally and financially.

Continue reading…

Spotlight Supplier: Shockwave-Sound.com

Shockwave-Sound.comShockwave-Sound.com

Shockwave-Sound.com is a leading site for premier quality Royalty Free Music. After a one-time purchase, you can legally use their music in media projects such as (but not limited to) Film, Video/DVD, Website music, Games, YouTube film, Student film, Corporate videos, Relaxation projects, Theater and other In-public play, Telephone on-hold, Advertising/Commercials and much more.

Their Stock Music library is constantly expanding and renewing with new tracks added every week. Unlike some other Royalty Free Music sites where amateur musicians are invited to upload tracks themselves and “everything goes”, at Shockwave-Sound.com every composer/producer is a carefully handpicked professional music producer and every new track is vetted for quality and usability in media production. The vast majority of submitted content gets rejected. To put it bluntly, they wade through the mediocrity, so you don’t have to. As a result, they have “only” about 6,000 music tracks, but every track is of high quality.

Licensed music can be downloaded instantly after online payment in either WAV or MP3 format, and can also be shipped out to you on a physical CD at a reasonable shipping & handling fee. Every customer gets a real Invoice and real official Music License documentation with their purchase.

Click here to visit Shockwave-Sound.com

Click here to apply to be a 2CO Spotlight.

Beta Testers Wanted for New 2CO Affiliates program

Based on last year’s affiliate round table and other user feedback, 2Checkout is creating an entirely new affiliate platform.

We have been working closely with a variety of established affiliate marketers to design this new program and now, we would like to extend the invitation to participate in beta testing to the rest of our suppliers and affiliate marketers.

Specifically, we want your feedback about the following:

  • General usability of the system
  • Fullness of the 2CO Affiliates feature-set in comparison to existing networks
  • Overall functionality
  • Missing features and functions that are crucial to your success as an affiliate
  • Accuracy and helpfulness of our help topics

If you would like to participate in this beta program, please provide the following information in an email to affiliatetest@2co.com no later than September 25, 2009:

  • Your Supplier/Vendor ID Number
  • Your Name
  • Your Website URL

We will begin responding to approved beta testers with welcome letters and other necessary information on October 2, 2009.

Page 3 of 63«12345»...Last »

Recent Posts from the Community:

API Beta

posted by: cliff

session destroy

posted by: rojan

Payment request

posted by: shoj
More from the community »

Spotlight Supplier

Spotlight Supplier

Sell Downloads Guide

Spotlight Product

Spotlight Product

Professional Banner Design


Popular Tags