Spotlight Product: Professional Banner Design

20Dollarbanners20Dollarbanners Professional Banner Design

20Dollarbanners is the first service to specialize in professional banner design for online marketing campaigns. 20Dollarbanners specializes in web banner designs that provides companies with a professional and unique presence to reach targeted audience. Banners are delivered quickly, competently and professionally through a purpose built banner review system.

Click here to visit 20Dollarbanners.com

Click here to apply to be a 2CO Spotlight.

Duct Tape Marketing Article Series

My weekly reading over the past year includes various e-commerce news sites and related blogs. One blog I make sure to read regularly is Duct Tape Marketing.  The folks there know what they are talking about and are able to communicate in a very easy and casual manner.

I am pleased to let you know that we will be featuring exclusive articles from DTM’s highly qualified Marketing Coaches.  These regular articles will be in addition to our normal 2Checkout-specific content and news. Please help me in giving a warm welcome to Duct Tape Marketing – and if you have a chance, thank our own Vic for making this happen.

Employment Opportunity: Affiliate Marketing Manager

Description

Columbus, Ohio based 2Checkout.com (2CO) is a full service, global e-commerce solution that assists tens of thousands of web-based businesses sell products and services online. 2CO provides a merchant account alternative for online businesses and a fully automated suite of backend services. In addition to a fast and secure checkout system supporting multiple payment methods and numerous international currencies and languages, 2Checkout offers the best value in e-commerce by providing world-class fraud protection, 24/7 customer care, PCI compliance, and built-in affiliate marketing and referral programs.

2Checkout is searching for a professional experienced with online marketing to manage the daily activities of our future affiliate marketing network from the ground up. In addition to managing the recruitment and retention of affiliates and suppliers, The Affiliate Marketing Manager will play an important role in continuous product development and improvement of the affiliate system, as well as manage supplier relations, and facilitate internal affiliate-related employee training.

Continue reading…

Spotlight Supplier: Grill Daddy’s Spice Rubs

Grill Daddy's Spice RubsGrill Daddy’s Spice Rubs

With a harmonious blend of assertive seasonings, Grill Daddy’s unique spice rubs infuse meat, poultry, and seafood with dynamic flavors and develop them into a savory crust. All of our rubs include all natural ingredients, and contain no additives, preservatives, or MSG

Click here to visit GrillDaddys.com

Click here to apply to be a 2CO Spotlight.

Faster Fraud Review

2Checkout and our Fraud Prevention Department are pleased to announce an improvement made to our services today. Beginning earlier this afternoon vendors are now receiving the fraud review notifications at a quicker response rate then they were previously.

Prior to today, 2CO vendors were receiving review notifications within an hour or two of the order being placed. Now, vendors should see this response time reduced by at least half.

This feature enhancement should benefit those of you selling immediate downloads and services as your customers will experience fulfillment rate that has been improved from hour or more, to within the hour. Or even as quickly as within 20 to 30 minutes.

Quicker notifications should result in a quicker turn-around on order processing benefiting both you and your customers.

Important 2Checkout Policy Changes

On August 19, 2009, 2Checkout amended its Terms of Use, Supplier Agreement, and Operating Regulations as allowed in the Supplier Agreement and has posted the amended documents to the 2Checkout website. Amendments and modifications are effective immediately upon posting to the website. 

Please read this summary of the changes. It is very important that you are aware of these changes.

Developers.2Checkout

We are happy to announce the launch of a new site just for web developers.

Developers.2Checkout is a collection of useful website development tools such as…

  • Purchase Machine and Code Generator – An application created to allow you to easily test the 2Checkout purchase routine, as well as generate code that you can use to integrate with 2Checkout.
  • Return Script – A script that you can use to test the 2Checkout return process. This will analyze and display useful information returned from our purchase routine when a sale is completed.
  • Instant Notification System Simulator – An application created to allow you to simulate our Instant Notification System for integration development and testing.

Developers.2Checkout also features its own forum, so developers can talk among themselves and about some of the more advanced features 2CO supports.

These are just the first tools we’re releasing to help web developers integrate their sites or shopping carts with 2Checkout. Please take a look and let us know what you think.

P.S.
To all the non-developers who just want to get up & running today, our easy plug and play cart system and many recommended 3rd party carts still make integration easy! You don’t need to be a web developer to use 2CO, but if you are, your job just got a little easier.

Spotlight Product: Starcom Website Analyst

Starcom Website AnalystStarcom Website Analyst

Starcom Website Analyst, the definitive software program for better search engine rankings, now available for both personal and commercial use at the same price. We completely understand that you want your website to appear not only on the first search results page of all major search engines, but you want it to appear at the upper portion of the first page. To help you achieve just that we have created Starcom Website Analyst.

Starcom Website Analyst provides you with detailed information of your website’s html, CSS and images and thus assists you in knowing what you need to do to achieve better search engine rankings for your website. That’s not all; your Starcom Website Analyst also offers recommendations exclusively for all websites analyzed through it and checks for successful optimization steps.

To provide all our customers with cost-effective prospects of getting the maximum out of our website analyzation software, Starcom Website Analyst is now available for both personal and commercial use at the same price!

Click here to visit StarcomSystems.net

Click here to apply to be a 2CO Spotlight.

Rainy Saturday? Let’s Play Ball!

MudFootMud Volleyball that is. The Epilepsy Foundation of Central Ohio had it’s 24th annual Mud Volleyball Tournament July 25 and 2Checkout was there once again. While we didn’t win, but we did help raise some much-needed money for a very worthy cause. Congratulations to the teams that did win, and a sincere thank-you to everyone who participated in the event.

Improve Your Traffic with Proof

We talked about using site metrics earlier, in a general manner. Here, I would like to provide some practical uses for site metrics to help you increase your sales.

“If you don’t have documentation, then it didn’t happen,” is what my boss used to say when I worked in a warehouse. What he meant was, if I didn’t have a receipt for every time a customer checked out a specific product, it would be essentially my word against his when it came time to report on inventory. I’d be out of a job and he’d be a few hundred bucks worth of merchandise richer.

The same thing applies to your on-line business. If you don’t have a paper trail (or electronic trail, as the case may be), you can’t prove anything. Did a customer visit your site three, five, or zero times? You don’t know unless you keep track with some kind of analytics/metric tracking program. The more detailed the program, the better.

The total number of visitors you get in a day, week, or month may look impressive on your annual report, but it usually won’t help you figure our things like: How many are repeat customers? How many pages did they visit? What days/times did they visit? These are things you need to know.

Continue reading…

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