No, not the milliliter, centigram, kilometer they taught us in school, I’m talking about a measurement of your website traffic. Actually, I mean more than that. Just like you need to be able to break down kilometers into decimeters, meters, and millimeters, you need to be able to drill down your traffic into meaningful units. After all it does nobody any good to know that my thumb is .000000245 kilometers wide.
Say you’re getting 5,000 visitors a month, which would be pretty good. At a 2% conversion rate, that’s 100 sales, which may or may not be enough to run your business depending on your product’s price point. Presumably, your product is excellent enough that at least half will be so satisfied they’ll come back for more. That’s another 50 sales spread out among the next six months. Good so far.
But what about the other 4,900 visitors? How can you convert more of them into paying customers?
By first understanding them.
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