Many people believe that their logo is their brand, and that they should make it as large, prominent and flashy to stand out from the crowd as much as possible- you know- to get noticed!

And that is why many advertisements fail.

What often gets lost in the ‘branding’ process is that your brand is much more than a cute logo, or your face, or how you write your company’s name. I work with many businesses that thought that if they displayed their expensive logo as large as possible people will walk/call/E-mail them and hand them thousands of dollars and say “Wow- you’ve got a very impressive logo- I couldn’t wait to give you my money! Thank you for taking it from me!”

So I ask you- how often have YOU had that conversation with someone you decided to do business with? Heck, when is the last time you paid more than a 20% premium on the “Brand Name” with no other clear differences? My guess is, as the savvy shopper I bet you are… is a long, long time ago.

So what is a brand really- and what builds up real, bankable brand equity?

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20Dollarbanners Professional Banner Design

20Dollarbanners is the first service to specialize in professional banner design for online marketing campaigns. 20Dollarbanners specializes in web banner designs that provides companies with a professional and unique presence to reach targeted audience. Banners are delivered quickly, competently and professionally through a purpose built banner review system.

Click here to visit 20Dollarbanners.com

Click here to apply to be a 2CO Spotlight.

Description

Columbus, Ohio based 2Checkout.com (2CO) is a full service, global e-commerce solution that assists tens of thousands of web-based businesses sell products and services online. 2CO provides a merchant account alternative for online businesses and a fully automated suite of backend services. In addition to a fast and secure checkout system supporting multiple payment methods and numerous international currencies and languages, 2Checkout offers the best value in e-commerce by providing world-class fraud protection, 24/7 customer care, PCI compliance, and built-in affiliate marketing and referral programs.

2Checkout is searching for a professional experienced with online marketing to manage the daily activities of our future affiliate marketing network from the ground up. In addition to managing the recruitment and retention of affiliates and suppliers, The Affiliate Marketing Manager will play an important role in continuous product development and improvement of the affiliate system, as well as manage supplier relations, and facilitate internal affiliate-related employee training.

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2Checkout and our Fraud Prevention Department are pleased to announce an improvement made to our services today. Beginning earlier this afternoon vendors are now receiving the fraud review notifications at a quicker response rate then they were previously.

Prior to today, 2CO vendors were receiving review notifications within an hour or two of the order being placed. Now, vendors should see this response time reduced by at least half.

This feature enhancement should benefit those of you selling immediate downloads and services as your customers will experience fulfillment rate that has been improved from hour or more, to within the hour. Or even as quickly as within 20 to 30 minutes.

Quicker notifications should result in a quicker turn-around on order processing benefiting both you and your customers.

We are happy to announce the launch of a new site just for web developers.

Developers.2Checkout is a collection of useful website development tools such as…

• Purchase Machine and Code Generator – An application created to allow you to easily test the 2Checkout purchase routine, as well as generate code that you can use to integrate with 2Checkout.
• Return Script – A script that you can use to test the 2Checkout return process. This will analyze and display useful information returned from our purchase routine when a sale is completed.
• Instant Notification System Simulator – An application created to allow you to simulate our Instant Notification System for integration development and testing.

Developers.2Checkout also features its own forum, so developers can talk among themselves and about some of the more advanced features 2CO supports.

These are just the first tools we’re releasing to help web developers integrate their sites or shopping carts with 2Checkout. Please take a look and let us know what you think.

P.S.
To all the non-developers who just want to get up & running today, our easy plug and play cart system and many recommended 3rd party carts still make integration easy! You don’t need to be a web developer to use 2CO, but if you are, your job just got a little easier.