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Rainy Saturday? Let’s Play Ball!
August 14th, 2009, by: bion 2CO Staff+3
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Improve Your Traffic with Proof
August 11th, 2009, by: bion 2CO StaffWe talked about using site metrics earlier, in a general manner. Here, I would like to provide some practical uses for site metrics to help you increase your sales.
“If you don’t have documentation, then it didn’t happen,” is what my boss used to say when I worked in a warehouse. What he meant was, if I didn’t have a receipt for every time a customer checked out a specific product, it would be essentially my word against his when it came time to report on inventory. I’d be out of a job and he’d be a few hundred bucks worth of merchandise richer.
The same thing applies to your on-line business. If you don’t have a paper trail (or electronic trail, as the case may be), you can’t prove anything. Did a customer visit your site three, five, or zero times? You don’t know unless you keep track with some kind of analytics/metric tracking program. The more detailed the program, the better.
The total number of visitors you get in a day, week, or month may look impressive on your annual report, but it usually won’t help you figure our things like: How many are repeat customers? How many pages did they visit? What days/times did they visit? These are things you need to know.
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Spotlight Supplier: Everon Web Design & Development Studio
August 10th, 2009, by: 2checkout
We are small team of designers & developers, we build visually appealing and productivity enriched websites, online applications that are simple & user friendly, esthetically appealing & vitally useful. We work in joomla, drupal, wordpress and other open-source cms/carts. We are also create custom made solutions on clients needs.
Click here to visit Everonsoft.com
Click here to apply to be a 2CO Spotlight.
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Let’s Do Lunch!
August 6th, 2009, by: cliff 2CO Staff2Checkout representatives are on the road and we would love having the opportunity to meet and treat our vendors!
We are going to be in Tampa Florida, August 10th through 12th for the Direct Response Forum (DRF). If you are in the area, please email reservations@2co.com to schedule a time for one of our representatives to take you out for lunch or dinner. This is one of many ways to show our appreciation and personalize your partnership with 2Checkout.com.
We look forward to meeting you!
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Learn Why 2CO is South Africa’s Ideal Ecommerce Solution
August 5th, 2009, by: vcleary 2CO StaffTo better clarify why 2Checkout is the ideal solution for South African businesses and address the difficulties many face while selling online, 2CO has developed an exclusive page outlining 2Checkout’s solution for South Africa, and for a limited time is offering South African businesses a waiver of our $49 USD signup fee.
E-Commerce has always been a hot topic of conversation in South Africa. For the past year, a steady stream of buzz has resonated from a number of South African message boards and blogs as business owners debate the best available e-commerce options and air their frustrations about the logistical difficulties they face while selling online.
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Spotlight Product: FlightLevel350 Premium Membership
August 3rd, 2009, by: 2checkout
Flightlevel350.com is the world’s largest database of aviation videos. With over 11,000 videos Flightlevel350 is the LOUDEST Place on the Web! We offer Free Aviation Videos, Airplane Videos, and Cockpit Videos with new videos added every day. Flightlevel350’s community forums also provide an excellent location to join in and share your passion with fellow aviation enthusiasts.
Click here to visit FlightLevel350.com
Click here to apply to be a 2CO Spotlight.
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The 2CO reloadable MasterCard® by Payoneer
July 31st, 2009, by: geno 2CO Staff
Now a faster, easier way to get paid – the 2CO reloadable MasterCard®.
Have your future payments loaded to your 2Checkout reloadable MasterCard®. Why wait for a check to come by mail, and then wait again for it to clear a bank?
It’s fast, secure and offers you the most flexibility with your money.
- Log into your 2Checkout vendor account, open the banking wizard, and select the 2Checkout reloadable MasterCard® powered by Payoneer.
- Complete the sign-up process for your card, and Payoneer will mail a card to you.
- Once you receive your card, log back into your 2Checkout account and mark the box that says “Click to indicate you have a Payoneer account with 2Checkout and want to use it as your payment method”.
Benefits for 2CO Suppliers:
- No bank account or credit check required.
- Receive funds faster and enjoy immediate access to your funds
- View your account, payments, balance and transaction history online, 24/7.
- Make purchases and withdraw cash in local currency from any point of sale or ATM worldwide that accepts MasterCard®.
- The money on your card is MasterCard® protected even if your card is lost or stolen. Payoneer will ship you a replacement card and transfer your balance to your new card. Note: transactions requiring your PIN are not refundable.
2Checkout.com, a better place to do business.
We are very excited to offer you a new payment method that will help you manage your funds.
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You Need Metrics
July 30th, 2009, by: bion 2CO StaffNo, not the milliliter, centigram, kilometer they taught us in school, I’m talking about a measurement of your website traffic. Actually, I mean more than that. Just like you need to be able to break down kilometers into decimeters, meters, and millimeters, you need to be able to drill down your traffic into meaningful units. After all it does nobody any good to know that my thumb is .000000245 kilometers wide.
Say you’re getting 5,000 visitors a month, which would be pretty good. At a 2% conversion rate, that’s 100 sales, which may or may not be enough to run your business depending on your product’s price point. Presumably, your product is excellent enough that at least half will be so satisfied they’ll come back for more. That’s another 50 sales spread out among the next six months. Good so far.
But what about the other 4,900 visitors? How can you convert more of them into paying customers?
By first understanding them.
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Understanding Abandoned Sales
July 28th, 2009, by: bion 2CO StaffAccording to an article from E-Commerce Times:
“Up to 70 percent of online shoppers abandon their shopping carts before completing the checkout process…”
That’s quite a few missed sales. The article goes on to give some very common reasons why people abandon their sales:
- Convenient Shopping
- Alternative Payment and Credit Vehicles
- Robust Security
Easily one of the most, if not the most, frustrating aspects of doing business online is cart abandonment. It is one of those things that seriously differentiates web-based sales from traditional stores. I have friends who run e-commerce sites and friends who have physical shops, and a couple friends who operate both. None of them complain about people “just browsing” in their shops, and it is rare indeed to hear about someone taking an item to the cash register and deciding they didn’t want to make the sale. On the other hand, a common “gripe” with people who do substantial sales online is that people click out of their shopping cart without completing the sale.
Check out the article and the comments for more information.
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Spotlight Supplier: FLV Video Hosting
July 27th, 2009, by: 2checkout
Upload, Preview, Publish! FLV Hosting is a leading provider of Flash Streaming Hosting and flash FLV video delivery systems. Soon, almost every website will contain video of some kind, to showcase products, or explain services, even “how to” videos. Traditionally, to present video on the Web, one would have to prepare a single video a number of times in order to please a wide audience, and go to great lengths to explain how to play the video. With FLV Hosting, your video just plays, directly from your Web page. Contact us today for a demo
Click here to apply to be a 2CO Spotlight.
