Human behavior is a subject that never ceases to amaze me. Why do people do what they do? Alternatively, why do people not do what we expect them to do? Advertising and marketing is the practical application of this line of thinking. However, marketers and advertisers need data to study and use. Often, seemingly minor adjustments can have an impact on a site’s sales. Color, button placement, text, images, even the order of a checkout process can increase (or decrease) the number of completed sales on a site.

Amadesa is a 2Checkout partner who gathers this information and compiles it. Their clients can use this information to makes adjustments to their sites. In the recent article Let Your Algorithms Do the Shopping they discuss, briefly, how they have been able to assist 2Checkout to increase the number of people who completed the checkout process.