One of 2Checkout’s greatest benefits to you, and a source for some confusion is what we do to combat fraud. We have an entire department dedicated to investigating both fraudulent buyers and sellers. However, our main goal is to allow good sales to pass, even if they would have “failed” a purely automated fraud protection system.
Earlier this year Sebbe posted a very thorough explanation of this process. Given how often Customer Service fields questions about the process, I think it’s a good idea to bring this up again. That and it’s just a really well written article!
Fraud prevention’s goal is to let good business in. The bottom line of any business is to make a profit. If we cancel good orders, we halt your business making its potential profit. We look for the right reasons to approve orders. Because of 2Checkout’s business model we provide services to vendors all over the world selling different products. We recognize that each vendor is unique, and the 2Checkout Fraud Department is set up to cater to that uniqueness. For example, we may have an order that has an I.P discrepancy and different shipping address than the billing. We take these pieces of data, and many other factors into consideration when reviewing the sale. “Every order tells a story”, so we utilize the customized rules and algorithms of our screening system in conjunction with our long time experience to come to the best conclusions. This is why 2Checkout has been able to lower our suppliers’ overall fraud chargeback rate to less than a half percent, over the years.