Another Lost orders post from PDATopSoft.com, we have 8 orders lost (accordingly to the numbering system of PDAtopSoft.com).
Can not see why we loose them in 2Checkout.com pages.
If more then one customer comes from our site to your payment pages simultaneously, is it possile that only ONE order can be taken and others get dropped (and lost for us).
Please, advise, from my end - I do not see any logical reasoning to this.
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Canadian Mini Muks
Chocolate Shoppe
4 Comments »
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Lost orders of this nature are due to the customer abandoning the purchase after being redirected to 2Checkout.com. Many customers will go through to the payment page to see what the final purchase price is and then complete the transaction at a later date.
If multiple customers were to place orders on your site at the same time and went to the purchase page at 2Checkout at the same time they would all be able to complete their orders.
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I understand when such thing happens with 1-2 orders lost in the process, but when there is 4-5-6-7 orders gap and these people leave 2Checkout one after another, I do not take this as a reason, sorry. Same thing happened yesterday, August, 26, we have 3 gaps, one - 4 orders, next - 5, last one is 5 orders lost. In total - 13 orders lost, ous sales for yesterday were 20% of our regular daily sales.
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I’ve taken a look at your specific checkout process and have a couple recommendations that should help.
First, you’re not using the correct ID type. You’re currently passing “id_type=2″ which requires all of your products to be entered into the 2CO database, before their name and description will display on the transaction pages. Simply changing this to “id_type=1″ will allow your cart to pass the name and description to be displayed. Some of your products do not exist in the 2CO database, so the customer will only see a non-human-readable cart ID like “a**64792**164b9″. Customers will be reluctant to complete a purchase when they are not reassured of the product(s) they are purchasing.
You are already passing the name and description parameters, so this is a good start. Unfortunately, you are only passing “None” for the descriptions. Filling these out will help. Your cart already has good short descriptions. Passing these to 2CO can reassure customers they’re getting the right products. One caveat though, you’ll need to remove ampersands (&) from the descriptions or risk truncating the purchase link.
You can also shorten the transaction process by passing “skip_landing=1″.
Please compare this purchase link your cart currently generates with this purchase link that includes my recommended improvements.
You’ll need to clear your cache and cookies between these tests to confirm that “skip_landing” is working correctly.
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Thank you for your detailed answer. Will fix accordingly.