April 15, 2014

Global Pricing Strategies: Market Value Pricing

Posted by Xan Bonneau Category IconConversions & UX Category IconMarketing

Access 2Checkout’s free e-book, Pricing for a Global Market, to learn about the best pricing models for online businesses.

How to price a product or service is one of the most important decisions an e-commerce company will make. Whichever strategy is chosen will shape profit, branding, and operations at the deepest foundation...

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April 14, 2014

Twitter Commerce is Coming

Posted by Janna Leyde Category IconNews & Trends Category IconSocial Media

Twitter, the microblogging website devoted to breaking news, celebrity gossip, and real-time stock option updates, is stepping up the functionality ladder. Next rung? E-commerce. Although this selling platform has only entered its infancy, it’s a first major step in expanding online payments to more social platforms.

How?

Facebook tried e-commerce a little over a year ago — well, tried and...

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April 11, 2014

How to Protect Yourself from E-Commerce Fraud — Account Takeover

Posted by Xan Bonneau Category IconNews & Trends Category IconTechnology

Access 2Checkout’s free e-book, The Guide to E-Commerce Fraud, for the best strategies to identify and prevent online fraud.

Account Takeover, one of the most pervasive forms of e-commerce fraud, effected over 13 million buyers in 2013 alone. In addition to successfully penetrating such massive corporations as Target and Neiman...

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April 10, 2014

5 Reasons Why Your Company Can’t Live Without Google+

Posted by Sam Collier

Google+ might be seen as the geeky younger brother of more ubiquitous social networks, constantly bragging about all of its technical features and SEO sweeteners. In short, G+ just isn’t that cool. The platform has developed a reputation for being a ghost town, a network everyone has somehow managed to inadvertently sign up for, but nobody actually uses. From an e-commerce perspective, though, you’ll be missing...

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April 9, 2014

A Few Words on the Heartbleed Bug

Posted by Sean Edgar Category Icon2Checkout Category IconTechnology

Yeah, we know: the recent Heartbleed fiasco is kind of a big deal, and the news avalanche that’s followed hasn’t quelled fears of stolen passwords and hacked financial data. For those who haven’t been following, Heartbleed is a coding bug that allows outside parties access to the memory of servers running OpenSSL. This bug essentially “undoes” encryption, stripping...

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