April 17, 2014

The First Steps to Global Expansion: Research & Localize

Posted by Faith Albert Category IconConversions & UX Category IconInternational

 

Let’s prepare for war. Okay, okay, that might be a tad dramatic, but recon is a key tool when trying to dominate global sales. Additionally, knowing your product is pivotal to your success.

I know what your’e thinking: I know my product better than anyone. But do you know about your product in the global sense? Do you know the answers to the questions that...

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April 16, 2014

Everything We Know About Facebook’s New Payment Service

Posted by Janna Leyde

The Facebook bank is nearly here. According to an article in the Financial Times, Mark Zuckerberg and friends are in the final stages of bringing us Facebook’s first mobile payment system. E-money, as it will allegedly be called, will give billions of Facebook users the means to pay for goods and services through the most popular social media platform in the world. The financial process will be called...

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April 15, 2014

Global Pricing Strategies: Market Value Pricing

Posted by Xan Bonneau Category IconConversions & UX Category IconMarketing

Access 2Checkout’s free e-book, Pricing for a Global Market, to learn about the best pricing models for online businesses.

How to price a product or service is one of the most important decisions an e-commerce company will make. Whichever strategy is chosen will shape profit, branding, and operations at the deepest foundation...

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April 14, 2014

Twitter Commerce is Coming

Posted by Janna Leyde Category IconNews & Trends Category IconSocial Media

Twitter, the microblogging website devoted to breaking news, celebrity gossip, and real-time stock option updates, is stepping up the functionality ladder. Next rung? E-commerce. Although this selling platform has only entered its infancy, it’s a first major step in expanding online payments to more social platforms.

How?

Facebook tried e-commerce a little over a year ago — well, tried and...

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April 11, 2014

How to Protect Yourself from E-Commerce Fraud — Account Takeover

Posted by Xan Bonneau Category IconNews & Trends Category IconTechnology

Access 2Checkout’s free e-book, The Guide to E-Commerce Fraud, for the best strategies to identify and prevent online fraud.

Account Takeover, one of the most pervasive forms of e-commerce fraud, effected over 13 million buyers in 2013 alone. In addition to successfully penetrating such massive corporations as Target and Neiman...

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