July 27, 2010

The Case for Launching Sub-Niche Websites

Posted by Tyler Ransburgh

Last week I talked about serving a niche market. Michael Stearns has an article about the same thing where he goes into more detail on narrowing your niche. In “The Case for Launching Sub-Niche Websites” Mr. Stearns discusses the reasons to focus on smaller aspects of an established niche marketing website.

One strategy to grow your ecommerce revenue is to spin-off a subset of your product line onto its own website. With this “sub-niche”...

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July 10, 2010

Images Dazzle, but Words Sell

Posted by 2Checkout

Karon Thackston

What a mess! I wanted to test conversions using an introductory video clip on the sales page for my copywriting course, so I went to a professional company to create it. When I got the video back, it looked great! The editing was professional, the flow was wonderful, the clarity and colors were exact. There was just one problem: you couldn’t hear a word I was saying.

I...

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June 30, 2010

Vendor Administration – Now in Spanish

Posted by 2Checkout

Yesterday, we added a Spanish language version of our Vendor Administration area. You can switch between English and Spanish pages by clicking the language you want to the right of the “We want your Feedback” link. There is no difference in functionality between the two, so everything you can do on one version, you can do in the other.

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June 29, 2010

Boosting the Bottom Line in Real-Time

Posted by 2Checkout

The Internet is a fast-paced environment with people potentially communicating all day and all night about your industry, your competition, and hopefully about you. In this hyper-connected word we are now living in, being able to quickly respond to customers and potential customers ranks up there in importance with having a good product/service, a good reputation, and a clear marketing strategy.

Gathering real-time information about your industry,...

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June 24, 2010

2Checkout Supplier Featured in 37Signals Article

Posted by 2Checkout

37Signals is running an article series called “Bootstrapped, Profitable, and Proud” featuring businesses that are profitable and did not take any venture capital. Recently they had an interesting article featuring WooThemes, a fellow 2Checkout Supplier.

The article contains some fun company history, the business philosophy behind WooThemes, and a video of their office – Really nice space you have guys!

My favorite part is the advice...

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