June 21, 2010

Yet Another Perl Conference – June 21-23

Posted by 2Checkout

June 21-23, some representatives of 2Checkout will be attending Yet Another Perl Conference (YAPC) at the Ohio State University:

“The Yet Another Perl Conference is a high-quality, inexpensive technical conference with its roots in the Perl Mongers user groups. The conference celebrates the Perl programming language and is meant to be accessible to anyone, regardless of experience, yet valuable to even the most skilled of programmers. Each year...

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June 11, 2010

IMPORTANT! June 12 Maintenance Window

Posted by 2Checkout

Starting at 11:00pm (EST) on June 12, our payment processing partner has scheduled some maintenance that should only last approximately 45 minutes. During this time, we will be unable to process any foreign currency transactions. This maintenance will allow us to comply with new processing standards and will result in improved service quality. We apologize in advance for any inconvenience this may cause.

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June 9, 2010

Why Serve a Niche Market?

Posted by 2Checkout

Niche Marketing, selling to a specialized market in which a limited and clearly defined range of products is sold to a specific group of customers is increasingly becoming a popular strategy in e-commerce. Looking over our 2Checkout suppliers, it’s clear that many of you are also targeting specific demographics, or shoppers looking for specialized products and services.

Afarin Bellisario in Entrepreneur asks the most important question – Why...

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June 2, 2010

The 5 Biggest Landing Page Mistakes that Cost You Sales

Posted by 2Checkout

Karon Thackston

It seems to be the newest catch phrase. “Landing page” is now used to describe everything from an ordinary Home page to any other page of your website. And, truthfully, it could be… with one exception. If you ask me, a landing page is any page designed specifically to receive the visitors who click to that page from some prearranged campaign. In other words, visitors don’t land...

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May 25, 2010

Father’s Day

Posted by 2Checkout

On June 20 this year, we celebrate our fathers and other important father figures in our lives. But when did Father’s Day start? In 1909, Mrs. John B. Dodd proposed the idea of a day to honor fathers. Her own father, William Smart was a widower who raised his six children alone on a rural farm in eastern Washington state. As is often the case, when Mrs. Dodd became an adult, she realized the strength and selflessness her father had shown in raising his...

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