April 7, 2010

Using Conversion Rates to Troubleshoot Your Website

Posted by 2Checkout Category IconConversions & UX

Karon Thackston

What do you think of when you hear the term “conversion rate?” Most people envision a single figure that represents the percentage of site visitors who convert from lookers into paying customers. But that’s only one type.

Simply put, a conversion rate can measure any point at any step throughout your buying process. In addition to giving you a metric with which you can...

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March 30, 2010

PIN Debit and Signature Debit Payments

Posted by 2Checkout Category IconTechnology

More and more people are using debit cards to help them maintain their budgets. Unlike a credit card, a debit card accesses the available funds in an existing bank account. This gives the security and convenience of having a credit card without the monthly fees or interest rates. The popularity of debit card use is increasing at roughly 12 percent each year.

Because of this popularity, many online merchants are more than happy to accept debit card...

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March 25, 2010

New Site Design

Posted by 2Checkout Category Icon2Checkout

You have probably noticed that things look a little different today. Well, we did a little redecorating, moved some things around, and spruced the place up a bit. The Vendor Area and the 2Checkout site should be a little easier to navigate now. We are excited about the new design, and the direction the site will be going in over the next few months. We hope you like it too.

This is the next step in the continuing development of 2Checkout.com,...

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March 5, 2010

Limited Telephone Support Outage

Posted by 2Checkout Category Icon2Checkout

Update March 18, 2010

This issue has been resolved. Please note, this number (0871 284 4844) will only connect if the call is made from within the UK or Northern Ireland.

2Checkout’s UK and Northern Ireland telephone support number (0871 284 4844) is currently experiencing a service disruption. We are working with our provider to restore services as soon as possible.

We apologize for the inconvenience and will update this entry...

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March 3, 2010

META Tags are Dead, Right? So Why Do I Need Them?

Posted by 2Checkout Category IconConversions & UX

Karon Thackston

One of the first, and most basic, elements of search engine optimization (SEO) is META tags. Almost everyone quickly discovers the title, description and keyword tag located in the HTML coding of each web page. However, there are many misconceptions and myths floating around online. Let’s take a minute to go through the latest information about these tags so you’ll know what you...

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