August 31, 2010

August Development Updates

Posted by Tyler Ransburgh

This past month, our development team has been working on some updates that I think many of you will like. These updates and changes are the direct result of your feedback and feature requests. The developers have also been busy working on some big projects due to release over the next few months, so make sure you check here for the latest news, updates, and new features from your 2Checkout Development Team.

August 18, 2010

Social Media Adventures in the New Customer World

Posted by Tyler Ransburgh

Pam Baker wrote an interesting article for E-Commerce Times about taking a realistic look at using social media as a company. Social Networks can be a useful tool for businesses to have conversations with their customers and convert these conversations into sales. Getting new sales, however, is not always the best way to use social media.

Companies using social media for customer service include Wells Fargo, Dell, Lenovo, General Motors, and...

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August 11, 2010

Ads Should Help Folks Have Fun

Posted by Tyler Ransburgh

Adweek has an article by Bob Deutsch early this month about targeting your customers’ desire for fun and novelty. As Mr. Deutch says “…life can all too often push away the experience of fun and happiness. But people want some fun in their lives.”

When folks are having fun they feel they can let their hair down and put aside their inhibitions. Marketers rarely talk about fun directly, but in designing digital offerings that promise an...

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July 30, 2010

Employment Opportunity: Specialist – New Accounts

Posted by Tyler Ransburgh

We have an opening for a New Accounts Specialist in Columbus, Ohio. If you are interested in a career with an established company that has plenty of room for advancement, visit us:

2CO, Inc.
1785 O’Brien Road
Columbus, Ohio 43228

Employment Opportunity: Specialist – New Accounts

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July 27, 2010

The Case for Launching Sub-Niche Websites

Posted by Tyler Ransburgh

Last week I talked about serving a niche market. Michael Stearns has an article about the same thing where he goes into more detail on narrowing your niche. In “The Case for Launching Sub-Niche Websites” Mr. Stearns discusses the reasons to focus on smaller aspects of an established niche marketing website.

One strategy to grow your ecommerce revenue is to spin-off a subset of your product line onto its own website. With this “sub-niche”...

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