June 9, 2010

Why Serve a Niche Market?

Posted by 2Checkout

Niche Marketing, selling to a specialized market in which a limited and clearly defined range of products is sold to a specific group of customers is increasingly becoming a popular strategy in e-commerce. Looking over our 2Checkout suppliers, it’s clear that many of you are also targeting specific demographics, or shoppers looking for specialized products and services.

Afarin Bellisario in Entrepreneur asks the most important question – Why...

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June 2, 2010

The 5 Biggest Landing Page Mistakes that Cost You Sales

Posted by 2Checkout

Karon Thackston

It seems to be the newest catch phrase. “Landing page” is now used to describe everything from an ordinary Home page to any other page of your website. And, truthfully, it could be… with one exception. If you ask me, a landing page is any page designed specifically to receive the visitors who click to that page from some prearranged campaign. In other words, visitors don’t land...

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May 25, 2010

Father’s Day

Posted by 2Checkout

On June 20 this year, we celebrate our fathers and other important father figures in our lives. But when did Father’s Day start? In 1909, Mrs. John B. Dodd proposed the idea of a day to honor fathers. Her own father, William Smart was a widower who raised his six children alone on a rural farm in eastern Washington state. As is often the case, when Mrs. Dodd became an adult, she realized the strength and selflessness her father had shown in raising his...

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May 21, 2010

2Checkout Adds PayPal to Recurring Billing Options

Posted by 2Checkout

Recurring billing services is one of the most popular features 2Checkout offers. Customers, however, were limited to only paying with their credit cards. That limitation is now a thing of the past! We listened to your suggestions and are happy to announce that customers may now pay for recurring products and services with PayPal.

Thank you to everyone who has been providing us with valuable feedback and suggestions.

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May 18, 2010

Earning Social Currency

Posted by 2Checkout

Ben Paynter has an article at Fast Company about the difference between having a popular brand, and having fans of your brand. Does having a large number of Facebook or Twitter followers mean you are using social media in a way that encourages your customers to recommend you and your products to their friends?

“A new study by Vivaldi Partners and Lightspeed Research, which fielded the data, examines more than 60 companies and assesses...

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