May 18, 2010

Earning Social Currency

Posted by 2Checkout

Ben Paynter has an article at Fast Company about the difference between having a popular brand, and having fans of your brand. Does having a large number of Facebook or Twitter followers mean you are using social media in a way that encourages your customers to recommend you and your products to their friends?

“A new study by Vivaldi Partners and Lightspeed Research, which fielded the data, examines more than 60 companies and assesses...

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May 11, 2010

Wedding Help from 2Checkout Suppliers

Posted by 2Checkout

June is a popular month for weddings. We can trace this popularity back to the Roman goddess of marriage and wives, Juno. To honor the wife of Jupiter, many Romans held their wedding during the month that bears her name. While weddings are certainly popular all year long, June is still one of the most popular months to have a wedding.

Weddings can be stressful for Brides, Grooms, and their families. As someone who has gone through planning my own...

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May 4, 2010

Testing & Tweaking Headlines for Maximum Results

Posted by 2Checkout

Karon Thackston

Writing headlines can be a traumatic experience for some people. Even those with a good amount of expertise with writing copy can struggle with this all-important element. It only makes sense that – once the headline has been decided on – you would leave it alone at all costs. Unfortunately, that’s not the best strategy if you want to ensure conversions are at their highest.

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April 27, 2010

Simple Ways to Increase Conversion Rate.

Posted by 2Checkout

Getting potential customers to visit your site is just the beginning. What do you do once you have someone’s attention? Is your site doing all it can to convert visitors into buyers? Karon Thackston recently wrote an article that talked about how your copy can be used to drive sales, but what about your sites look? Below is a small list of some very easy design tips that can potentially help you make more money online.

April 26, 2010

New 2Checkout Purchase Page Design

Posted by 2Checkout

Back in February, we told you how conversion rates rose 4%, thanks to A/B testing.

After three waves of testing, we have seen a steady increase in completed sales. As of the most recent test results, our conversion rate has increased another 1%, to over 5% in total. These increasing conversion rates have resulted in millions of dollars of additional sales for online businesses using 2Checkout.

Earlier this week, we rolled out new purchase...

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